4 days old

Account Executive

Columbus, GA
  • Job Code
Careers Center - Account Executive

Account Executive

# of Openings
Employment Status
Regular Full-Time
Work Days
Work Hours

Job Overview



WTVM, the number one media company in the Columbus-Opelika-Auburn market has a specially tailored sales opportunity for a multi-platform advertising account executive, known as a Media Sales Consultant.

This financially rewarding commission sales opportunity allows the MSC to focus almost solely on selling advertising solutions only available from WTVM, the number one media company in the Columbus-Opelika-Auburn market.

The MSC will be assisted by an unparalleled sales support system that include an account Success Manager, a Research Director solely devoted to the sales effort, senior Digital Sales Specialists and other services only offered by WTVM. The seller chosen for this vital position will work to insure the success of the client’s advertising campaign on our top-rated local television station and on our heavily trafficked digital platforms including mobile, apps and desktop.

The optimal candidate for the position of Media Sales Consultant is a performance driven, proven seller who knows how to use analytical tools we will provide to influence decision-makers and close the sale.

If you are a closer, with a track record of outside sales success, we want to talk with you about this unusual and highly profitable opportunity.


Primary Responsibilities of the MSC

  • The Media Sales Consultant (further noted as the MSC), will focus on meeting with multiple clients a day to pitch custom-built advertising solutions using the strongest local media products available.
  • Uses professional presentations, developed in consultation with the Success Manager to sell specific, targeted, measurable and trackable solutions for advertisers who want to grow their business.
  • Daily interactions with clients in an organized approach to maximize revenue on a variety of levels and functions while managing client expectations, including order entry, resolving make goods and discrepancies, and in general, stewarding the client’s advertising schedules on broadcast and digital platforms.
  • Leads the conversation with advertisers, makes creative recommendations and maintains relationships with key advertisers.
  • Help create compelling, client-focused sales presentations in concert with the MSC, research staff, and other support staff in the sales organization.  
  • Advises the client on the advertising campaign’s effectiveness, reach and results, targeting areas for improvement and adjusting to client objectives.
  • Effectively manages the sale, from pitch to close, to develop new business and grow existing business.

 Key Traits

  • Proven seller with a track record of revenue goal achievement.
  • Highly effective communicator, able to explain, persuade, counsel, advise and listen to the clients’ needs.
  • Passionate about the client’s individual success as well as their own.
  • Desire for delivering on the promise of success for the client and success for the company.

Skills and qualifications

  • Minimum 2+ years of actual sales experience, presenting solutions to customers, pably in the area of marketing/advertising.
  • Matrix sales software experience, a plus.
  • Demonstrated ability to communicate effectively with decision-makers to close the sale.
  • Critical thinking skills including data analysis and ability to position findings to customer with actionable steps.
  • A quick grasp of selling dynamics, an outgoing personality and the ability to adjust to the client’s environment and determine their needs.
  • Fluent in Excel, PowerPoint, analytics and research tools.
  • Advanced organizational and analytical skills, especially in time management.
  • Proven ability to manage multiple clients’ needs in a changing, fast-paced environment.
  • Degree in Marketing, Advertising, Communications, or related field strongly pred.
  • Candidate must successfully complete pre-employment drug screen and MVR check

Qualified applicants online and attach resume with cover letter.  No phone calls please.  EOE-M/F/D/V


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  • Sales

Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business.

Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 53 television stations in 37 markets and 18 states. Raycom stations cover 13.1% of U.S. television households and employ nearly 4,000 individuals in full and part-time positions. In addition to television stations, Raycom owns Raycom Sports (a marketing, production and events management and distribution company in Charlotte, NC) and Tupelo-Honey Productions (a Sports and Entertainment Production company based in New York), as well as Broadview Media (a post production/digital signage company based in Montgomery). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website.

Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics.

With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog.

Raycom Media is headquartered in Montgomery, Alabama.

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Columbus, GA

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