3 hours
2017-12-132018-01-11
  • Job Code
    1700810
Account Executive - Hearst Television Careers

Account Executive

🔍 Needham, Massachusetts, United States

📁
Sales
💼
WCVB TV
📅
1700810 Requisition #
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Are you interested in joining one of the top Media companies in the world?

Do you want to learn from the best sales team in the country?

We are looking for a dynamic, self-motivated individual to join our market leading sales team.

WCVB, the ABC-affiliate in Boston, MA, has an opening for a Multi-Platform Account Executive. The AE will develop new and service existing local and multi-platform accounts, ensuring all financial goals of TV station are being exceeded, while developing and maintaining relationships with agencies and direct clients.


Responsibilities

  • Develop new business on all platforms, TV, Digital, Multicast.
  • Prepare and implement individual advertiser account strategy including revenue goals.
  • Regularly meet with Local and Digital Sales Managers to ensure progression and success with stated goals.
  • Participate in group meetings.
  • Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.
  • Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.
  • Meet extensively with clients to develop/strengthen business relationships; drive client retention.
  • Create and deliver sales presentations to multiple points of contact with client/agency personnel.
  • Develop and generate non-traditional revenue; generate digital revenue.
  • Maintain current and accurate revenue forecasts by account.
  • Service orders including overview of correct schedule, traffic, and audience delivery.
  • Keep the local sales manager informed of sales activities.
  • Follow and meet all Account Executive standard operating procedures as outlined

Qualifications
  • Ability to multi-task within a fast-paced environment
  • Accountability within a goal-structured organization
  • Needs a positive, results-oriented attitude and must be a team player
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
  • Ability to use qualitative research effectively to further sales effort
  • Strong formal and interpersonal communication skills         


Education

  • A Bachelor’s degree in advertising, marketing or equivalent related experience is required.

Experience
  • Requires analytical and technical skills to analyze specific sales situations.
  • Must demonstrate the effective recognition, oral and written communication skills to influence external contacts.
  • Media Sales experience preferred, but not necessary.

About Hearst Television

We are Hearst Television, a national multimedia company. We own and operate 30 local television stations and two local radio stations, serving 26 television markets across 39 states, reaching approximately 21 million US television households. Our mission is to be No. 1 in broadcasting, achieving that status with integrity, respect and community spirit.

That’s the bigger picture. But there’s another story here too. A story of an award-winning, diverse, stable, supportive employer, guided by strong principles and engaged, involved professionals who believe in what they do.

Culture

Television is a high profile medium, and most people will recognize the Hearst name. But, within Hearst, Hearst Television has a distinctive culture of our own and a track record to be proud of in our own right. Our success is built on how we support our people, support our communities and always place integrity at the center of every action we take.

Because Hearst Television is an established, stable organization with real history and heritage, we have values, a vision and a leadership style that are firmly embedded in our operations. There’s definitely an identifiable ‘Hearst Way’ of doing things: supporting your colleagues, acting with integrity, and always thinking about the bigger picture when making decisions.

Values

Our Leadership Values set a code of standards for our employees in their relationships with colleagues, customers, audiences and the communities we serve. Our values include:

Set the highest standards of integrity, character, honesty and fairness. Articulate a clear vision of what is to be accomplished. Communicate effectively. Help others succeed. Respect and trust your colleagues. Value different skills, talent and ideas. Recognize good performances. Be customer focused. Be passionate and take pride in what you do. Have fun and WIN!

Vision

We recently conducted focus groups with employees from more than 50% of our stations – with the objective of better understanding our culture, our shared ways of working and the features of Hearst Television that people prized the most. The findings were genuinely fascinating. People who work here love the way that they have a voice and opportunities to express themselves. While we may be part of the wider Hearst Corporation, we still have a family feel and a collaborative, supportive environment. There’s a sense of community, and an appreciation of the stability that comes with life in a big organization. At the same time, everybody recognizes that we’re ambitious too. We’re established, but not set in our ways. Big, but never slow to move. Above all, it’s our integrity that counts the most. We’re renowned for bringing the news to our communities with sincerity and transparency. People trust us – and that makes our employees proud to work here.

Categories

  • Sales

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.


Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.


Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.


Hearst Television is wholly owned by the Hearst Corporation.

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Hearst Television Inc
Needham, MA

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Needham, MA

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