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Account Executive

Hearst Television Inc


Location:
Tampa, FL
Date:
07/26/2017
2017-07-262017-08-24
Job Code:
2142
Categories:
  • Sales
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Job Details

Account Executive Jobs in Tampa, FL

Account Executive

   
Job ID:
2142
Position Type:
Full-Time/Regular
Job Category:
Sales
Location: Tampa, FL US
Station Name:
WMOR-TV

Job Description

MOR TV, ThisTV Tampa Bay and Estrella, owned by Hearst Television in Tampa Florida, has an immediate opening for an Account Executive.  MOR is one of the top Independent Television stations in the country and we are looking for a highly motivated, dynamic and driven Account Executive to sell advertising to local businesses and ad agencies.  The ideal candidate thrives in a goal-oriented team environment and has strong interpersonal skills.

Job Responsibilities:                                     

  • Prepare and implement individual advertiser account strategy including revenue goals.
  • Regularly meet with Local and Digital Sales Managers to ensure progression and success with stated goals.
  • Participate in group meetings.
  • Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.
  • Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.
  • Meet extensively with clients to develop/strengthen business relationships; drive client retention.
  • Create and deliver sales presentations to multiple points of contact with client/agency personnel.
  • Develop and generate non-traditional revenue; generate digital revenue.
  • Maintain current and accurate revenue forecasts by account.
  • Review and Enter new insertion orders.
  • Service orders including overview of correct schedule, traffic, and audience delivery.
  • Keep the local sales manager informed of sales activities.
  • Support peer sellers with various clerical duties.
  • Follow and meet all Account Executive standard operating procedures as outlined.

Required Skills

Qualifications Requirements:                                              

  • Ability to multi-task within a fast-paced environment
  • Accountability within a goal-structured organization
  • Needs a positive, results-oriented attitude and must be a team player
  • Proven track record of successfully selling to business owners and CEO’s
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
  • Ability to use qualitative research effectively to further sales effort
  • Strong formal and interpersonal communication skills         

Education:                                        

  •  Bachelor’s Degree preferred or equivalent work experience 

Required Experience

  • Experience in TV/Radio sales a plus
  • Solid negotiation skills
  • Experience in a consultative customer focused business atmosphere
   

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.


Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.


Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.


Hearst Television is wholly owned by the Hearst Corporation.

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