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Account Executive

Winter Park, FL
  • Job Code
Account Executive - Hearst Television Careers

Account Executive


🔍 Winter Park, Florida, United States

1700821 Requisition #
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WESH-TV (NBC) and WKCF-TV (CW), duopoly stations owned by Hearst Television Inc, in Orlando, Florida, seek a qualified Digital Account Executive.  The Digital Account Executive’s primary responsibility is to aggressively grow WESH-TV and WKCF-TV digital ad revenue by selling dynamic advertising campaigns across our diverse digital media products including: wesh.com (desktop, mobile and video), Hearst programmatic audience extension and native platform solutions both locally and regionally.  The Digital AE will work with both interactive and traditional advertising agencies; however the primary focus will be local direct clients. The ideal candidate will have an understanding of the local ad sales marketplace and consumer sales trends & marketing, as well as digital media. Should demonstrate ability to think creatively, sell strategically and communicate efficiently, both internally and externally. Previous digital sales experience is preferred, but not required.  Must possess a strong work ethic and accountability for personal goals and performance with a desire to win!

Job Responsibilities:

  • Grow digital ad sales revenue and exceed revenue goals by prospecting for new clients, making appointments, and conducting face-to-face meetings every week
  • Meet and exceed sales goals by selling standard media, video, mobile, programmatic and custom advertising solutions
  • Work directly with the Digital Sales Manager/General Sales Manager to establish goals, determine strategy and grow revenue
  • Develop and maintain relationships with digital advertising agencies to educate and inform buyers on the benefits of Hearst Digital’s suite of products
  • Educate local businesses on the benefits and advantages of digital advertising and our digital products to increase sales
  • Create and present dynamic digital marketing campaigns designed to generate results for local clients
  • Create customized client presentations which include market research, qualitative information, and key selling points
  • Work closely with the Digital Sales Manager to develop new initiatives based on client needs, new technology and market events
  • Stay current on third party research and competitive information relevant to the local and regional marketplace
  • Interpret and present qualitative and quantitative market research/data
  • Identify, understand and communicate trends within client markets and industries
  • Client service, including but not limited to, RFP submissions, package development, copy writing, credit applications, collections, etc.
  • Manage clients’ campaigns, evaluate performance, and provide comprehensive campaign recaps

  • Proven success in developmental business and multimedia platforms including digital and mobile applications
  • Strong conceptual seller and presentation skills
  • Interpret and present qualitative information to individuals and groups
  • Deal effectively with a varied list of clients and personality types
  • Creative problem solver
  • Articulate solutions-oriented sales presentations
  • Advanced Microsoft PowerPoint, Word and Excel


  • BA/BS Preferred

  • 2 years media sales experience
  • Previous experience with DFP, Google Analytics, Comscore, Media Audit and Scarborough is a plus

About Hearst Television

We are Hearst Television, a national multimedia company. We own and operate 30 local television stations and two local radio stations, serving 26 television markets across 39 states, reaching approximately 21 million US television households. Our mission is to be #1 in broadcasting, achieving that status with integrity, respect and community spirit.

That’s the bigger picture. But there’s another story here too. A story of an award-winning, diverse, stable, supportive employer, guided by strong principles and engaged, involved professionals who believe in what they do.


Television is a high profile medium, and most people will recognize the Hearst name. But, within Hearst, Hearst Television has a distinctive culture of our own and a track record to be proud of in our own right. Our success is built on how we support our people, support our communities and always place integrity at the center of every action we take.

Because Hearst Television is an established, stable organization with real history and heritage, we have values, a vision and a leadership style that are firmly embedded in our operations. There’s definitely an identifiable ‘Hearst Way’ of doing things: supporting your colleagues, acting with integrity, and always thinking about the bigger picture when making decisions.


Our Leadership Values set a code of standards for our employees in their relationships with colleagues, customers, audiences and the communities we serve. Our values include:

Set the highest standards of integrity, character, honesty and fairness. Articulate a clear vision of what is to be accomplished. Communicate effectively. Help others succeed. Respect and trust your colleagues. Value different skills, talent and ideas. Recognize good performances. Be customer focused. Be passionate and take pride in what you do. Have fun and WIN!


We recently conducted focus groups with employees from more than 50% of our stations – with the objective of better understanding our culture, our shared ways of working and the features of Hearst Television that people prized the most. The findings were genuinely fascinating. People who work here love the way that they have a voice and opportunities to express themselves. While we may be part of the wider Hearst Corporation, we still have a family feel and a collaborative, supportive environment. There’s a sense of community, and an appreciation of the stability that comes with life in a big organization. At the same time, everybody recognizes that we’re ambitious too. We’re established, but not set in our ways. Big, but never slow to move. Above all, it’s our integrity that counts the most. We’re renowned for bringing the news to our communities with sincerity and transparency. People trust us – and that makes our employees proud to work here.


  • Sales

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.

Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.

Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.

Hearst Television is wholly owned by the Hearst Corporation.

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Account Executive

Hearst Television Inc
Winter Park, FL

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Winter Park, FL

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