Account Manager, Ad Trafficking

Location: US-GA-Atlanta Job Number 1718081 Brand CMG Corporate Services

Description

The Digital Ad Ops Account Manager will be responsible for CMG's O&O digital campaign fulfillment and performance.
The OAM will manage the post sale process for their book of business in collaboration with the CMG SPOC to ensure the successful completion of digital ad campaigns.
The position's internal KPIs include: improving advertiser ROI, customer satisfaction score, advertiser retention, renewal rates, quantity booked to error ratios.

O&O Campaign Fulfillment – 25%
ensure campaign budget spend with appropriate delivery pacing
monitor, pull and assess inventory projections, forecasts, and other pre-sales inventory analysis as required
Collaborate with SPOC to ensure advertiser success across CMG digital product suite

O&O Campaign Optimization – 25%
drive advertiser performance based on campaign metrics or objectives. E.G. brand awareness or ROI
ensure campaign delivery to expected standards

Digital Ad Trafficking – 25%
upload, test and troubleshoot various ad creative types
intake, process, and book digital campaign orders in ad serving systems

DoubleClick Tag Creation – 25%
upload, test and troubleshoot all digital product tags in DoubleClick

Core Skillset -
Excellent listening, written, and verbal communication skills with the ability to effectively communicate across levels within an organization.
Strong work ethic
Ability to learn new technology, systems and business processes
Strong analytical, problem-solving, and organizational skills
Ability to multi-task and manage time effectively
Ability to complete tasks independently but collaborate within the position's business unit and across external teams
Act as the first line of technical support for software or web-based ad products



Qualifications

Education:
Min required – Bachelors or equivalent years experience in field

Experience:
1-2 years relevant experience
1+ years in Ad Operations experience preferred

Preferred additional Requirements:
Basic knowledge, understanding or experience of HTML or JavaScript
Proficiency in MS Office, including strength with Excel
IAB Digital Ad Ops certification preferred
Digital ad sales tools experience in any of the following is ideal: DFP/DSM/DCM, DoubleClick, DoubleClick Tag Management, Operative, NCS, Google XSM, Yieldex, SalesForce.
Experience from a traditional media company (newspaper, radio, broadcast) is a plus



Cox Media Group (CMG) is an integrated broadcasting, publishing, direct marketing and digital media company that also includes the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company’s operations currently include 14 broadcast television stations; more than 60 radio stations; six daily newspapers, more than a dozen non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, and All22. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox Media Group is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled.




Organization: Cox Media Group

Primary Location: US-GA-Atlanta-223 Perimeter Center Pkwy NE

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing