Ad Trafficker

Location Atlanta, Georgia Job Number 1711375 Brand CMG Corporate Services

Description

The Digital Ad Ops Account Manager will be responsible for CMG's O&O digital campaign fulfillment and performance.
The OAM will manage the post sale process for their book of business in collaboration with the CMG SPOC to ensure the successful completion of digital ad campaigns.
The position's internal KPIs include: improving advertiser ROI, customer satisfaction score, advertiser retention, renewal rates, quantity booked to error ratios.
O&O Campaign Fulfillment – 50%
Ensure campaign budget spend with appropriate delivery pacing
Monitor, pull and assess inventory projections, forecasts, and other pre-sales inventory analysis as required
Liase with SPOC to ensure advertiser success across CMG digital product suite
O&O Campaign Optimization – 25%
Drive advertiser performance based on campaign metrics or objectives. E.G. brand awareness or ROI
Ensure campaign delivery to expected standards
Digital Ad Trafficking – 25%
Upload, test and troubleshoot various ad creative types
Intake, process, and book digital campaign orders in ad serving systems
Core Skillset -
Excellent listening, written,  and oral communication skills with the ability to effectively communicate across level within an organization
Strong work ethic
Ability to learn new technology, systems and business processes
COX -334

Qualifications

Education: Min required – Bachelors or equivalent years of experience in field

Experience: 1-2 years of relevant experience
1+ years in Ad Operations experience preferred

Additional Requirements:
Basic knowledge, understanding or experience of HTML or JavaScript
Proficiency in MS Office, including strength with Excel
IAB Digital Ad Ops certification preferred
Digital ad sales tools or Saas experience in any of the following is ideal: DFP/DSM/DCM, Operative, NCS, Yieldex, SalesForce, or Wide Orbit
Experience from a traditional media company (newspaper, radio, broadcast) is a plus




About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, six daily newspapers and more than a dozen non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-GA-Atlanta-223 Perimeter Center Pkwy NE

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing