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Analyst, Broadcast News Program Insights


New York, NY
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  • Arts / Entertainment / Media
  • News/Programming/Production
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Job Details

Company NBC Universal

Job Title Analyst, Broadcast News Program Insights

Jobid 23768-374682

Location: New York, NY, 10176, USA

Description **Job Number** 34840BR

**Job Title** Analyst, Broadcast News Program Insights

**Business Segment** NBC News and MSNBC

**Sub-Business** News Group

**Posting Category** Research

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

**Career Level** Experienced

**Country** United States

**State/Province** New York

**City** New York


The Analyst will assist the NBC News Program Insights team in analyzing Nielsen audience data and consumer insights in order to help deepen understanding of news viewers’ behaviors and drive business decisions impacting performance of the key NBC News franchises: TODAY, Nightly News, Meet the Press, and Dateline. The position is for someone with a sense of curiosity about what makes news viewers tick and the role supports internal clients including: Programming, Marketing, Press, Finance, Affiliate Partnerships, and Senior Management.

As a key member of the NBC News Program Insights team, the Analyst’s responsibilities will include, but are not limited to:

• Working with Nielsen and internal data systems to provide routine reporting of linear TV ratings performance of NBC News’ and competitors’ programs

• Communicating visually-compelling, cohesive, data-driven analyses to clients assisting team (from Sr. Manager to VP level) with ad hoc research requests, analyses, and presentations

• Proactively identifying and interpreting trends in daily and weekly ratings reports

• Creating and maintaining Nielsen data tracking files used by the team

• Monitoring industry news/press for trends and competitive insights

• Occasionally assisting the NBC News Program Insights team in fulfilling administrative tasks


• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Communications, Marketing, Media, Finance, Statistics, or related field

• Proficiency with Microsoft Office tools, particularly Excel, including expertise with pivot tables and logic statements to manipulate and analyze data

• Must be willing to work in New York

**Desired Characteristics**

• 1+ years of relevant experience in TV/digital media research or analytics with a network, agency, or supplier

• Familiarity with the usage of ratings analytics in Programming, Media/Marketing, Press, and Finance

• Demonstrated knowledge of Nielsen data systems and tools (such as NPOWER) a plus

• Recent hands-on experience analyzing large and complex data sets a plus

• Demonstrated passion for TV and news/current events content

• Analytical thinker with superior mathematical/statistical capabilities

• Passion for storytelling using data

• Excellent oral and written communication skills with the ability to effectively summarize and articulate research findings

• Detail-oriented with the ability to work efficiently and accurately

• Proven ability to be a proactive thinker and self-starter

• Intellectually curious with a demonstrated aptitude and willingness to learn new methods and tools

• Collaborative attitude and team player

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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