Web Analytics Developer

Location: US-GA-Atlanta Job Number 1714578 Brand CMG Corporate Services

Description

Tagging Solution Expert will work directly under the Tagging & Implementation Manager on the Cox Analytics team. Their primary role will be to implement and provide quality assurance for advertising analytics tag management needs across all of CMG's premium digital advertising clients. This person will be responsible for the gathering of technical requirements from the market's sales teams, DRO fulfillment partners, etc. Align on client measurement needs based on client KPIs & technical infrastructure of a clients website to measure those KPI's; vet measurement plans for technical feasibility and provide successful implementation of necessary advertising tags. Includes but not limited to conversion pixels, retargeting pixels and configuration of onsite conversion triggers. This person will also work with the Strategic Analyst team to ensure technical implementation provides accurate and meaningful data as outlined in strategic measurement plans.

Qualifications

Requirements:
• At least 4+ years of Web development experience (preferred), preferably in an agency setting or digital marketing environment
• Strong front end development skill, able to hand-code Javascript and jQuery, HTML5, CSS3, and other UI technologies.
• Expert in JavaScript and jQuery, understand Javascript framework concept.
• Skillful at troubleshooting front end problems using tools like Google Developer tools, Firebug etc.
• Experience in CMS
• Experience implementing Analytics Solutions (e.g. Google Analytics, Google Tag Manager)
• Knowledge of Search Engine Optimization (SEO), experience of paid advertising and email marketing a plus
• Experience developing responsive sites and fully understand the concept of responsive design, mobile first, MVC
• Knowledge of database a plus
• Strong problem solving skills
• Willing to take the initiative to research and learn emerging technologies that may improve the quality, success, and performance of deliverables.

Cox-127


Cox Media Group (CMG) is an integrated broadcasting, publishing, direct marketing and digital media company that also includes the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company’s operations currently include 14 broadcast television stations; more than 60 radio stations; six daily newspapers, more than a dozen non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, and All22. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox Media Group is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled.



Organization: Cox Media Group

Primary Location: US-GA-Atlanta-223 Perimeter Center Pkwy NE

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing