Less than 1 hour
2017-12-132018-01-11

Assistant Creative Services Director

Birmingham, AL
  • Job Code
    1701366
Assistant Creative Services Director - Hearst Television Careers

Assistant Creative Services Director

🔍 Birmingham, Alabama, United States

📁
Creative Services/Design
💼
WVTM TV
📅
1701366 Requisition #
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WVTM TV is seeking a highly motivated Assistant Creative Services Director. The qualified candidate is both creative and strategic—able to execute messaging that breaks apart from the pack while moving the station’s brand forward. We’re looking for someone with the experience to help lead a team of talented writer/producers. The Assistant Creative Services Director will be responsible for on-air, off-air, and digital promotion. Candidate will work closely with CSD in developing brand and marketing strategies for the station and multiple digital channels and internet properties including web and mobile apps. This is an opportunity to work for Hearst Television Inc., one of the nation’s leading multi-platform media companies in a competitive market where every impression on every platform matters. If you aspire to grow as a marketing executive by gaining experience in a fast-paced and competitive environment, apply today.

 

Job Responsibilities:

  • Work closely with Creative Service Director implementing strategic based promotions.    
  • Responsible for the execution of station promotion for on-air and digital.
  • Supervise creative team in brand, image and daily topical promotion.
  • Produce on and off-air promotions    
  • Special projects coordination & fulfillment.
  • Produce effective news & programming promotion.
  • Produce & post targeted social media marketing.
  • Manage inventory for daily on-air logs as directed and as needed.
  • Attend outside community functions or meetings.
  • Identify and implement strategies for increasing station brand awareness and resonance.
  • Execute on-point television and digital promotion.

Experience Requirements:

  • A minimum of 5 years in station marketing/promotion/brand management.  
  • Executing brand message across all media platforms.
  • Military training and experience will be considered

Qualifications Requirements:

  • Must have a winning attitude and a commitment to excellence and quality promotion
  • Must have proven skills of collaborating with News staff and station personnel.
  • Must be highly creative, a compelling writer and be able to use research to meet station goals of growing an audience. 
  • Non-linear editing required; efficient in Adobe Creative Suite or similar application         
  • Creative writing and conceptualization; able to craft compelling messages based on station research.
  • Excellent verbal communication & strong writing skills
  • Detailed oriented & organized
  • Excellent communication & interpersonal skills
  • Graphic Skills preferred
  • Valid driver’s license (hire is contingent on good driving record)

Education:

  • College degree or military training in broadcast journalism, broadcast news, or related field

About Hearst Television

We are Hearst Television, a national multimedia company. We own and operate 30 local television stations and two local radio stations, serving 26 television markets across 39 states, reaching approximately 21 million US television households. Our mission is to be No. 1 in broadcasting, achieving that status with integrity, respect and community spirit.

That’s the bigger picture. But there’s another story here too. A story of an award-winning, diverse, stable, supportive employer, guided by strong principles and engaged, involved professionals who believe in what they do.

Culture

Television is a high profile medium, and most people will recognize the Hearst name. But, within Hearst, Hearst Television has a distinctive culture of our own and a track record to be proud of in our own right. Our success is built on how we support our people, support our communities and always place integrity at the center of every action we take.

Because Hearst Television is an established, stable organization with real history and heritage, we have values, a vision and a leadership style that are firmly embedded in our operations. There’s definitely an identifiable ‘Hearst Way’ of doing things: supporting your colleagues, acting with integrity, and always thinking about the bigger picture when making decisions.

Values

Our Leadership Values set a code of standards for our employees in their relationships with colleagues, customers, audiences and the communities we serve. Our values include:

Set the highest standards of integrity, character, honesty and fairness. Articulate a clear vision of what is to be accomplished. Communicate effectively. Help others succeed. Respect and trust your colleagues. Value different skills, talent and ideas. Recognize good performances. Be customer focused. Be passionate and take pride in what you do. Have fun and WIN!

Vision

We recently conducted focus groups with employees from more than 50% of our stations – with the objective of better understanding our culture, our shared ways of working and the features of Hearst Television that people prized the most. The findings were genuinely fascinating. People who work here love the way that they have a voice and opportunities to express themselves. While we may be part of the wider Hearst Corporation, we still have a family feel and a collaborative, supportive environment. There’s a sense of community, and an appreciation of the stability that comes with life in a big organization. At the same time, everybody recognizes that we’re ambitious too. We’re established, but not set in our ways. Big, but never slow to move. Above all, it’s our integrity that counts the most. We’re renowned for bringing the news to our communities with sincerity and transparency. People trust us – and that makes our employees proud to work here.

Categories

  • Arts / Entertainment / Media
  • News/Programming/Production

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.


Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.


Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.


Hearst Television is wholly owned by the Hearst Corporation.

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Assistant Creative Services Director

Hearst Television Inc
Birmingham, AL

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