4 hours

Audience Development Specialist

Austin, TX
  • Job Code
Audience Development Specialist at Cox Media Group

Audience Development Specialist

Job ID 182609 Date posted 02/10/2018 Location Austin, Texas


Position Summary and Primary Responsibilities
The audience development specialist sits at the intersection of business and technology and executes the local audience development strategy for the Austin American-Statesman newspaper brands. This includes both third and first party platforms (social, email, onsite, etc.) to grow new audiences and maintain engagement with them, as well as grow engagement with our subscriber audience. The ideal candidate stays current on the latest digital trends and how they can be leveraged to best serve the customer.
The audience development specialist has a proven track record of executing various strategies to meet the company’s goals. Whether this individual is working with social media, email or with on-site audiences, he/she must have an intermediate understanding of digital metrics and how they inform decision making daily. In addition, this person needs to be highly collaborative and able to work across multiple departments to execute seamlessly

Job Duties and Job Tasks

  • Product management – execute strategy to grow and enhance several product offerings for the Austin American-Statesman.   
  • Customer growth – execute strategy to grow both large and small organic audiences (both on and off site), increase the reach of off-site platforms and increase referrals back to our owned and operated properties; execute series of experiments both large and small to grow organic audiences (both on and off site)
  • Customer needs – champion the customer at various touch points, and while collaborating with multiple cross-functional teams.
  • Data and Analytics – extract data from many tools to develop an understanding of relationship between strategy and performance.
  • Project management – ensure that campaigns, projects and other operations are executed on time and within scope and budget.
  • Local subject matter expert – serve as the “go-to” resource regarding local strategy.

Skills needed:

  • Intermediate knowledge of social media, email marketing and other distribution strategies in a B2C capacity.
  • Up on latest digital and industry trends; open to exploring new platforms.
  • Basic ability to interpret raw data and determine actionable learnings.
  • Ability to work within tight deadlines and produce quick turnarounds.
  • Must be able to work across multiple work groups towards common goals.
  • Excellent communications skills

Position Requirements


  •  Bachelor's Degree in marketing, communications, journalism or related field.


  • Two or more years relationship management of clients and stakeholders, preferably with a marketing or advertising agency.
  • Two or more years of social media experience (Facebook, Twitter and Instagram) or email marketing experience, preferably with a marketing or advertising agency.
  • Knowledge of media buying and planning, in SEM, social or programmatic spaces
  • Intermediate knowledge of the digital space as it pertains to journalism
  • Demonstrated ability to collaborate with individuals and groups.

Additional Requirements:

Well-versed in alternative social media platforms including, but not limited to: Snapchat, Reddit, chat

Solutions-oriented, results-oriented


Organization: Cox Media Group

Primary Location: US-TX-Austin-305 S Congress Ave

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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    Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

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    Audience Development Specialist

    Cox Media Group
    Austin, TX

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    Cox Media Group
    Austin, TX

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