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Audience Studio Campaign Manager


New York, NY
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Job Details

Company NBC Universal

Job Title Audience Studio Campaign Manager

Jobid 23768-379707

Location: New York, NY, 10176, USA

Description **Job Number** 35752BR

**Job Title** Audience Studio Campaign Manager

**Business Segment** Ad Sales

**Sub-Business** Ad Sales Business Operations & Strategy

**Posting Category** Sales

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Career Level** Experienced

**Country** United States

**State/Province** New York

**City** New York


We are in the business of leveraging vast amounts of consumer and viewership data to change how traditional (linear) TV and digital advertising impressions are packaged, sold, planned, delivered, optimized and measured for clients. If you are looking to join a small, agile team of disruptors looking to shape the convergence of traditional TV and digital advertising, look no further! NBCUniversal is looking for passionate, results-oriented and motivated self-starters to support innovation in our new Audience Studio. Audience Studio is the collection of all of NBCU’s data-driven, cross-portfolio and cross-channel advertising products.

Areas of responsibility include, but are not limited to:

• Building optimized media plans and steward accordingly

• Comfortable with managing client communications including advertisers, agencies and vendors that are part of the advertising process.

• Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients

• Strong understanding of data and targeting capabilities within the advertising field, both on the buy and sell sides, including familiarity with 3rd party data providers

• Become an expert user of NBCU’s ad optimization tool(s) and data assets and leverage them to craft consumer audience target segments.

• Interface with internal and client teams to obtain and manage deliverables throughout the pre- and post-launch process

• Implement and launch plans according to client and internal requirements and goals

• Work with NBCU Inventory Planning and Pricing teams to obtain recommended inventory

• Provide analytics and measurement support from ad targeting through to impact/ROI analyses

• Troubleshoot campaign and tool errors and performance issues

• Contribute to the development of new ad targeting and measurement solutions by providing invaluable end user feedback to Product and Engineering teams

• Keep abreast of the rapidly evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players


• BA/BS degree required, preferably in a quantitative field of study

• 3+ years of professional experience in media, campaign analytics, media research, advertising or financial services

• Experience with SAS, SQL or Zeplin notebooks.

• Familiar with Tableau

• TV and/or digital planning experience

• Highly self-motivated and entrepreneurial spirit; intellectually curious

• Strong verbal and written communication and interpersonal skills

• Be reliable for efficiency, accuracy and high attention to detail and quality

• Interested candidate must submit a resume/CV through to be considered

• Must be willing to work in New York, NY

**Desired Characteristics**

• Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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