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Brand and Creative Strategist Manager, International

NBC


Location:
London
Date:
06/27/2017
2017-06-272017-07-26
Job Code:
33449BR
NBC
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Job Details

Company NBC Universal

Job Title Brand and Creative Strategist Manager, International

Jobid 23768-367378

Location: London, GBR

Description **Job Number** 33449BR

**Job Title** Brand and Creative Strategist Manager, International

**Business Segment** CNBC

**Sub-Business** CNBC International

**Posting Category** TV Content & Production

**About Us** NBC UNIVERSAL INTERNATIONAL



NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.



CNBC (UK) LTD



With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China.



CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.



CNBC Catalyst is the in-house advertising agency of CNBC International, created to be the secret door for brands to access the C-Suite. By knowing exactly what makes this elusive audience tick, we provide our clients with an array of opportunities not even they thought were possible.



NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

**Career Level** Experienced

**Country** United Kingdom

**State/Province** - -

**City** London

**Responsibilities**

OVERVIEW



As part of CNBC Catalyst’ Brand & Creative Strategy team, Creative Strategist will conceive, inspire and develop creative ideas that leverage the power of CNBC platforms and make our commercial partners relevant for our premium audience. The primary aim is maximizing net revenue and delivering on clients’ and the sales teams’ KPIs .

**Qualifications/Requirements**

KEY RESPONSIBILITIES



International:

- This role works within the Brand and Creative Strategy group, a team of five total. Reporting to the team director, the candidate works closely with team members in London and Singapore to deliver results.

- The role will contribute to the systems and processes within the team to ensure the best possible solutions are being developed for clients through the front-line sales team.



Regional:

- Work with the front line sales team to generate new, pro-active business and respond to briefs with (principally) bespoke, strategic digital or TV content solutions. Responses will range from verbal input to producing a text-based proposal or creating a detailed pitch presentation and presenting it directly to the client or agency

- Uncover data insights to generate story ideas convert them into game-changing branded campaigns

- Work with the Brand & Content Strategy Director to develop best practices for proposals for RFPs and advertisers at all spend levels

- Work with the Catalyst Content Studio commercial production team to ensure accurate production cost estimates and communicating details to the front line sales team (for media planning)

- Create project plans and assist in the deal review process for every successfully converted proposal to ensure a smooth hand-over from pitch to contract and then to execution/production

- Work with the broader Catalyst team to ensure optimal pitch to deal conversion rates and repeat clients

- Keep up-to-date with industry and technological advancements particularly in digital advertising/targeting and B2B events and evolve client pitch and presentation process

- Staying informed on:

o Business news, how CNBC covers it and the key business and political newsmakers

o CNBC’s regional programming and editorial schedules (TV and digital)

o Regional regulatory environments for media owners

o Competitive landscape – other media owner; strategies, client wins/losses



SKILLS AND EXPERIENCE

- Client facing and pitch-based experience

- Proven experience in developing & winning content-led proposals

- Expertise in TV and digital content development, including native advertising

- Experience developing or producing factual programming for broadcast on either TV on online

- Strong understanding of digital marketing, track record of leading strategic marketing advice and experience of campaign development

- In-depth knowledge of latest trends in marketing, particularly digital and b2b events

- Excellent, innovative and persuasive, written, verbal and visual communication skills

- A collaborative, ‘can do’ approach that encourages co-operation between internal departments and helps to enhance CNBC’s client relationships

- Creativity and a passion for innovative problem solving

- An ability to multi-task and thrive in a high-pressured environment; meet deadlines and effectively prioritise projects



REQUIREMENTS

- University degree and media qualification preferred

- Willingness to travel as required and to work flexible hours when necessary



The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.



We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.



The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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