1 day old
2017-12-142018-01-12

Brand Manager E

London
  • Job Code
    37688BR
Company NBC Universal

Job Title Brand Manager E

Jobid 23768-389880

Location: London, GBR

Description **Job Number** 37688BR

**Job Title** Brand Manager E

**Business Segment** International

**Sub-Business** International UNI

**Posting Category** Marketing

**About Us** NBCUniversal International Networks is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The channel brands in the portfolio include Universal Channel, Syfy, E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, The Style Network and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe; the portfolio also includes Movies 24 in the UK. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally.



NBCUniversal International Networks is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Country** United Kingdom

**State** - -

**City** London

**Responsibilities**

A career defining opportunity to join one of the world’s most iconic entertainment businesses at a hugely exciting time and play an integral role in the growth of its international portfolio of global channel brands. The Brand Manager for E! Entertainment is responsible for managing off-air & on-air communication strategies & campaigns for the company’s most widely distributed channel with a specific focus on the developed yet highly competitive UK market, the fast-growing African market and the fascinating Middle-East market.

The functional objective of the role is to support the development of the highly distinctive global brand which requires interpreting the overarching vision and optimising locally based on audience, product and market insights. Alongside strong “brand” development understanding, the role will support the Head of Marketing for E! Entertainment in the development and execution of an fully integrated marketing strategy while optimizing commercial opportunities – working with commercial teams to drive linear & digital ad sales, increase affiliate revenue, maximize sponsorship opportunities and develop impactful partnerships.

Alongside the Head of Marketing, the responsibility of this role also extends to supporting the pulling together of the overall channel strategy and plans for E! Entertainment in these hugely important markets. This involves working closely with a range of departments across the business including On-Air Strategy, Ad Sales, Affiliate Teams, Programming, Research, PR, Production, Creative & Social Content Producers.

The successful candidate will be passionate with high levels of curiosity and creativity, strong ability to “own” projects, rich experience in both traditional and digital marketing with a growth mind-set balanced with eagerness to learn and have fun.

**Qualifications/Requirements**

KEY RESPONSIBILITES

• Working closely with the Head of Marketing to support the development of the channel and to execute clear overall channel brand strategies and plans that meet ratings and revenue objectives.

• Develop, manage and execute Digital Marketing including social media, paid digital media, and content marketing. This includes working closely with multiple stakeholders on developing strategies for both E! News & E! Entertainment across various platforms alongside tactical initiatives including but not limited to leading live social media discussions around our key content in prime time and optimizing creative for a range of digital platforms.

• Build a strong partnership with the PR team to ensure all activities are aligned and integrated, editorial opportunities are maximized and culturally relevant conversations combined with our world-class content are at the heart of our social strategies. As well as be advised on viewer enquiry responses across media.

• Work closely with PR on developing influencer strategies and executing with strong focus on results and ROI.

• Managing the creative development process both on and off air to deliver excellent creative work, on time and within budget.

• Work closely with On-Air Media Planning to maximize and integrate on and off-air activity.

• Working alongside the Commercial team, build sustainable commercial strategies that optimize the impact of digital activity on digital revenue and execute sponsorships alongside the Ad Sales function.

• Execute Trade Marketing plans in line with strategy devised by Head of Marketing and with the objective of developing relationships with affiliate platforms in each territory and maximising promotion of content via their owned, earned & paid media channels.

• Work closely with the LA team in the management of the E! Entertainment website, including working alongside key stakeholders in building content strategy and plans, execution of all editorial/content updates, as well as solid understanding of SEO to drive and grow revenue streams.

• Support the Head of Marketing in working closely with the research function including leveraging digital analysis to ensure clear, accurate and useful information is communicated to inform strategy and maximise the effectiveness of programming, marketing and media planning.

• Working closely with a range of departments across the business including On-Air Strategy, Ad Sales, Affiliate Teams, Programming, Research, PR, Production, Creative & Social Content Producers.

• Support the setting of channel, web and marketing (digital/social medial and traditional) KPIs and reporting on progress/performance on an on-going basis.

• Manage the work of external agencies and feedback on agency performance to Head of Marketing with regards SLA.

• Owner of overall content marketing plan approved by the Head of Marketing

• Editorial awareness and knowledge and consideration of compliance.

• Consultation with legal for management of third party agreements and contracts as required.

• Execute partnerships and contra deals in line with Partnership Marketing Strategy devised by Head of Marketing for these channels.

• Execute sponsorships working closely with Sponsorship team.

• Review, evaluate and measure these channels on and off air activity. Recommend improvements to innovate and optimize effectiveness of activity and company processes.

• Day to day management of these the E! Entertainment marketing budget across these territories (allocating, prioritising budgets, raising POs, tracking expenditure etc)



SKILLS AND EXPERIENCE

• Educated to degree level or equivalent.

• Proven ability to contribute to B2C marketing strategy, planning, insight identification and ability to brilliantly execute plans across the full mix: ATL, BTL, PR, Digital, Internal. B2C multi-media campaign development incl. the formulation of briefs.

• Proven ability managing marketing initiatives across social platforms, including strong unders

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Click Here to view the NBCUniversal Candidate Privacy Statement.



The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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Brand Manager E

NBC
London

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