5 days old

Corporate Broadcast Sales Trainer

  • Job Code
Careers Center - Corporate Broadcast Sales Trainer

Corporate Broadcast Sales Trainer

# of Openings
Employment Status
Regular Full-Time
Work Days
Monday - Friday
Work Hours
40 hrs per week

Job Overview

Job Overview:  Charlotte NC location


Raycom Media seeks a Corporate Broadcast Sales Trainer who will assist owned or operated television stations with Broadcast sales development.  This position is responsible for the sales training and development of all Broadcast sellers within their group of assigned TV stations.



Essential Duties / Responsibilities:

  • Responsible for the sales development and training of Broadcast sales reps and sales managers
  • Trains and develops the sales support staff
  • Implements training curriculum and coaching for Broadcast sellers, tracks performance, and defines further training elements needed to improve results including, Broadcast Training and Education; Systems and Fulfillment training; Selling Strategies; Prospecting/Hunting New Business; Sales Calls; Proposals
  • Finds new sales ideas
  • Fills in wherever needed – backup when a TV station is without a Sales Manager
  • Reduces AE turnover by providing detailed guidance and support
  • Provides station leadership detailed guidance on how to advance their sales team.



Minimum Qualifications: (education, experience)

  • Bachelor’s degree or equivalent sales experience
  • Minimum 5 years previous sales management experience pably in television, broadcast sales, or marketing 
  • Proven track record of success 
  • Proven leadership skills 
  • Thorough knowledge of sales principles, research, inventory control, pricing, and the complete sales operation of a television station.
  • Thorough understanding of the entire sales process as it relates to traditional, non-traditional, internet, and new media sales opportunities. 
  • Complete knowledge of sales trends, sales forecasting, planning, and pricing.
  • Strategic thinking, both short term and long term. 
  • Excellent presentation, training, and interpersonal skills as well as ability to network with sales clients.
  • Ability to form strong relationships with all stations and department heads within each station.
  • Ability to travel on a regular basis.

Qualified applicants, please online (Raycom Media Career site) and attach your resume and cover letter.  No phone calls please.  EOE-M/F/D/V



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  • Sales

Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business.

Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 53 television stations in 37 markets and 18 states. Raycom stations cover 13.1% of U.S. television households and employ nearly 4,000 individuals in full and part-time positions. In addition to television stations, Raycom owns Raycom Sports (a marketing, production and events management and distribution company in Charlotte, NC) and Tupelo-Honey Productions (a Sports and Entertainment Production company based in New York), as well as Broadview Media (a post production/digital signage company based in Montgomery). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website.

Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics.

With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog.

Raycom Media is headquartered in Montgomery, Alabama.

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