Creative Services Director

Location Dedham, Massachusetts Job Number 176626 Brand Cox Media Group Northeast, LLC, d/b/a WFXT-TV

Description

POSITION SUMMARY

WFXT-TV Fox 25 Boston is seeking a Creative Services Director to grow television ratings and digital audience, as well as being the driving creative force of our brand.  The CSD will be the creative and strategic leader overseeing Marketing, Commercial Production and Graphic Design.  A great communicator and collaborator, the CSD will push our teams to embrace change and stay ahead of trends in social media, ensuring we’re delivering our message on the platforms that our audiences are using right now.  The Creative Service Directors innovative ideas will be rooted in research, rigor and a complete understanding of station branding, the market landscape and, most importantly, the audience we serve on every screen, every day.  The CSD doesn’t have to be a doctor, but does need to be a rock star who is also a great team player ready to take our success to the next level.

ATTRIBUTES FOR THE POSITION:

The successful candidate will collaborate with station leadership and the news department to make sure we are always living and delivering on our brand promise.  The goals for this team are winning and excellence.  The game plan involves understanding research, developing strategic action plans, using metrics to check our progress, inspiring the team and driving results.  The CSD will be proactive in all facets of the role, specifically in the production of station image and daily news topical promotion, proof of benefit spots, graphic arts, outside media, commercial production, PSAs and station community events.

RESPONSIBILITIES

• Develop strategy and execution of all marketing and creative for WFXT-TV on all digital/mobile platforms

• Develop broadcast marketing and creative for company’s television, social, digital, and radio brands consistent with the values of each platform

• Close direction and supervision of all television marketing messages and scripts, spots, campaigns, and other creative

• Write and/or assist in developing key messages and scripts

• Oversee daily topical and proof of performance advertising

• Develops marketing plans and strategic action plans for projects driven by television marketing and promotion

• Makes research actionable and present in broadcast marketing and promotion for all brands

• Responsible for commitments and compliance with national co-op partners and local sponsors for projects

• Responsible for the look and feel of all television/studio sets, signage, and vehicles

• Manage and negotiate all contracts related to television marketing, creative, and graphics. This includes voice artists and music

• Manage budget for television marketing. Purchasing, approve requisitions, make recommendations for budgets, capital, and out-year projects

• Oversee outside media planning and budget working with our advertising agency

• Oversight of the overall department budgets including the media budgets and plans.

• Ensures best practices are followed and that overall quality of products is at their highest.

• Manage on air inventory and ad scheduling


Qualifications

QUALIFICATIONS

• Bachelor’s degree or equivalent years of experience in business related field

• 7 years of Major Market experience

• Familiarity with using research and metrics to drive innovation and results

• Strong communication and collaboration skills

• Inclusive leader who builds a strong two-way relationship with his/her staff

• Minimum of 5 years of experience managing staff

• Understanding and compliance of FCC rules and regulations

WFXT/Fox 25 is an equal opportunity employer.


COX-471



About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, six daily newspapers and more than a dozen non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-MA-Dedham-25 Fox Dr

Employee Status: Regular

Job Level: Director

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing