15 hours
2018-02-222018-03-23

Customer Acquisition Manager, Priv

Universal City, CA
  • Job Code
    38156BR
Company NBC Universal

Job Title Customer Acquisition Manager, Priv

Jobid 23768-391737

Location: Universal City, CA, 91608, USA

Description **Job Number** 38156BR

**Job Title** Customer Acquisition Manager, Priv

**Business Segment** Cable Entertainment

**Sub-Business** Cable Ent HQ

**Posting Category** Strategy & Business Development

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.



Priv is reinventing the way people experience the salon and spa by offering on-demand salon and spa services by top-rated professionals to your home (or office) anytime, anywhere. Users can open the app and book their next appointment for hair, nails, makeup, massage, spray tan, personal training, men’s grooming, or kids cut. With Priv, looking and feeling great has never been easier, more convenient or affordable (all prices include tip).



The Customer Acquisition Manager will be a crucial part of the marketing organization and to Priv as a whole. This position will manage the digital media budget focusing on PPC channels - Facebook, AdWords, & other bid-management platforms. This individual will manage the budget, optimization, execution, reporting, and growth of these channels driving efficient transactions and revenue for the Priv business.



To be successful, you should have a data-first mentality and live and breathe metrics. Understand WHERE to reach our audience and HOW to message to them. Know what makes them click and what happens when they land. You will help lead the charge on optimizing our media mix and customer acquisition funnel.

**Country** United States

**State** California

**City** Universal City

**Responsibilities**

**Qualifications/Requirements**

● BA degree in Marketing or related field, MBA a plus

● 4+ years marketing experience in digital & mobile acquisition marketing, customer acquisition, or e-commerce.

● Experience with full-funnel A/B testing and optimizations, including ads, landing pages, user onboarding flow and email remarketing

**Desired Characteristics**

● A rigorous, data-driven, and highly analytical mindset

● Proven track record of growing and scaling customer acquisition programs.

● Advanced understanding, optimizing and experience with bid management tools, Facebook Power Editor, AdWords, DSPs, and Ad Trafficking

● Demonstrate deep understanding of transactional and mobile app-based businesses and experience working in a ROI, metric-driven role

● Must have excellent project management skills

● Must be able to manage a wide variety of projects.

**Notices**







The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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Customer Acquisition Manager, Priv

NBC
Universal City, CA

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NBC
Universal City, CA

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