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Data Analyst

NBC


Location:
New York, NY
Date:
09/22/2017
2017-09-222017-10-21
Job Code:
36250BR
NBC
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Job Details

Company NBC Universal

Job Title Data Analyst

Jobid 23768-382236

Location: New York, NY, 10176, USA

Description **Job Number** 36250BR

**Job Title** Data Analyst

**Business Segment** Ad Sales

**Sub-Business** Ad Sales Business Operations & Strategy

**Posting Category** Sales

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Career Level** Entry-Level

**Country** United States

**State/Province** New York

**City** New York

**Responsibilities**

The Position

We are in the business of helping our sales and research partners to use vast amounts of consumer data and alternative TV viewing sources to change how traditional (Linear) TV advertising is packaged, sold, planned, delivered, optimized and measured. If you are looking to join a small agile team of disruptors looking to change how TV advertising works, look no further! NBCUniversal is looking for a passionate, results oriented and motivated self-starter to support development and innovation on our new Audience Targeting Platform. The Audience Targeting Platform (ATP) is NBCUniversal’s groundbreaking, companywide initiative to change the very nature of how Linear TV is bought and sold. This platform will allow us to move away from using demographic proxies for buying advertising on our programs to using consumer behavior based audience segments.



Areas of responsibility include, but are not limited to:

• Utilize a broad spectrum of analytic tools and databases to identify key metrics, trends and insights that effectively position NBCUniversal ad products and services to clients

• Provide Ad Sales analytics and measurement support from ad targeting through to impact/ROI analyses via the linkage of exposure/viewing data to available 1st party and/or 3rd party conversion data

• Review and QA incoming data sources from partners and vendors to ensure they meet the requirements and are accurate

• Contribute to the development of new ad measurement solutions and ad targeting products

• Assist with the identification and development of new and progressive measurement methodologies and data driven ad solutions

• Synthesize large amounts of data into clear and actionable insights for Ad Sales and advertising clients

• Keep abreast of the rapidly-evolving technologies and analytical methods in TV, mobile, and digital spaces with a thorough understanding of the media and advertising ecosystem and its key players

**Qualifications/Requirements**

The Person



• BA/BS degree required; advanced degree a plus.

• 3-5 years professional experience in media and/or advertising analytics. TV analytic experience preferred.

• Ability to take ownership of open-ended problems and drive them to completion

• Highly self-motivated and entrepreneurial spirit.

• Strong presentation development, verbal and written communication and interpersonal skills

• Strong understanding of data and targeting capabilities within the advertising field, both on the buy and sell sides, including familiarity with 3rd party data providers



Additional Job Requirements



Ideal candidate will have most of the following qualifications:



• Experience positioning data for ad sales teams and clients; ability to “tell a story” with data

• Self-starter with the capacity to deliver on multiple projects, contribute new ideas, meet tight deadlines, and be decisive under pressure

• Proficiency in statistics, a broad spectrum of research methodologies, and exploratory data analyses and tools. Working knowledge of statistical software tools (SPSS, SAS, Tableau, etc.) and/or data mining querying (SQL) preferred

• Familiarity with traditional TV measurement (Nielsen) and media math

• Familiarity with set-top-box analytics platforms such as Rentrak and/or Kantar preferred

• Experience with consumer data and digital analytics platforms (e.g. Simmons, MRI, comScore, etc.) a plus

• Familiarity with existing and emerging cross-screen measurement methodologies

• Familiarity with advertising operations and how ads are delivered and measured across media platforms

• Solid understanding of the advertising landscape in terms of how data is leveraged and linked within and across platforms for both targeting and measurement purposes.

• Solid understanding of the major data platforms and players in the space

• Experience working with vendors to develop primary research initiatives (qualitative and/or quantitative custom research)

• Strategic thinker with ability to think “out of the box” for measurement solutions that go beyond existing business and technology limitations

• Strong interpersonal skills with the ability to motivate, influence and work collaboratively

• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered

• Must be willing to work in New York, NY



We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.



The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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