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Data Scientist (Marketing Analytics)


Orlando, FL
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Job Details

Company NBC Universal

Job Title Data Scientist (Marketing Analytics)

Jobid 23768-365230

Location: Orlando, FL, 32806, USA

Description **Job Number** 33022BR

**Job Title** Data Scientist (Marketing Analytics)

**Business Segment** Universal Studios

**Sub-Business** Universal Orlando

**Posting Category** Marketing

**About Us** Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in 2020 in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

**Career Level** Experienced

**Country** United States

**State/Province** Florida

**City** Orlando


Design, develop and evaluate advanced predictive and machine learning models with a focus on the personalization and optimization of marketing tactics. Analyze and extract relevant information about guest behaviors and preferences from both structured and unstructured data to better understand marketing opportunities. Help define and optimize segmentation strategy using a variety of techniques, ranging from statistical analysis to complex data mining and modeling. Conduct advanced analysis on various marketing efforts to gauge performance, impact and effectiveness against the desired results. Deliver clear and compelling findings with data visualization tools and presentations that inform and inspire internal stakeholders to make better business decisions. Collaborate with colleagues in Marketing Operations and IT to infuse predictive analytics into customer touchpoints driving increased relevance and business performance.


+ Develops segmentation, propensity and look-a-like modeling of individuals across known, identified and anonymous audiences

+ Mine data (both structured and unstructured) to detect patterns, opportunities and insights that drive our personalization strategy

+ Create the analytics to leverage known, inferred and appended information about individuals to facilitate the right content, at the right time, across a guest’s planning, shopping, fulfillment and on-property experience

+ Create a comprehensive understanding of consumer behaviors and attributes that drives strategy, improves the customer experience and generates revenue

+ Define and produce deliverables that identify opportunities to shape consumer experiences and that inform and inspire internal stakeholders and decision makers

**SCOPE:** This role is responsible for the design and management of modeling practices and segmentation that incorporate demographic and behavioral data from CRM systems, online tracking data and 3rd party enhanced data, in partnership with internal marketing teams, to enhance understanding and increase value by application of actionable segmentation and models.



+ Experience leveraging predictive modeling, big data analytics, exploratory data analysis and machine learning to drive significant business impact

+ Expert knowledge programming in R or Python

+ Capable of interacting with relational databases through SQL

+ Ability to manipulate unstructured data to form insights about the business

+ Understanding of big data technologies Hadoop and Hbase

+ Familiar with visual analytic tools such as Tableau

+ Ability to paint a picture through analytics that will enhance and determine business decisions

+ Previous experience with marketing, media and customer segmentation strategy

+ Demonstrated a willingness to both teach others and learn new techniques

+ Ability to handle multiple projects required and work independently in a deadline oriented environment

+ Desire to work in a fast paced environment required

**EDUCATION:** Master’s degree and/or Certificate in Statistics/Analytics is required.


+ 3-5 years prior hands-on experience in data science.

+ Experience programming with statistical modeling tools to fuel and deliver marketing personalization.

+ Strong familiarity with manipulating and mining unstructured data to transform business decisions that impact the bottom line.

+ Experience leveraging visual analytics to create a seamless and inspirational story that inspire and inform business leaders with the necessary knowledge to drive revenue and customer loyalty.

Your talent, skills and experience will be rewarded with a competitive compensation package.

**We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.**

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Universal elements and all related indicia TM & © 2017 Universal Studios. © 2017 Universal Orlando. All rights reserved. EOE

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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