3 days old
2018-02-142018-03-15

Digital Account Executive

Austin, TX
  • Job Code
    7163854
Digital Account Executive at Cox Media Group

Digital Account Executive

Job ID 182608 Date posted 02/09/2018 Location Austin, Texas

Description

Cox Media Group is seeking an Account Executive to represent our complete sales portfolio, spanning print, direct mail/direct marketing and digital media. This role will work for our super brand, The Austin American Statesman; we are seeking an experienced field sales representative with digital and/or media knowledge.


As an Account Executive, you will be responsible for developing assigned markets; growing and increasing revenues from high potential prospects and existing accounts. Primary responsibility will be to achieve stated product revenue goals by applying audience based solutions to meet or exceed their clients’ needs.


Why a career with Cox Media Group?


• WORK FOR AWARD-WINNING BRANDS. Our brands are among the best in the industry, often ranking number one in their market.


• BE YOURSELF. MAKE US BETTER. Innovation thrives in a diverse and inclusive workplace, and we encourage everyone to contribute their best ideas.


• WE INVEST IN OUR EMPLOYEES. Cox provides a generous benefits package that includes robust health benefits for spouses and domestic partners, paid time off, 401(k) and a pension for eligible employees.


• OUR PEOPLE ARE OUR MOST VALUABLE RESOURCE. Through career development, innovation summits, ongoing training and a commitment to hiring from within, our employees help define their own career paths.


• WE ARE COMMITTED TO IMPROVING THE COMMUNITIES WE SERVE. Every CMG location actively volunteers or contributes financial and valuable publicity support to nonprofit partners.

Role Responsibilities


Responsible for complete sales cycle including prospecting, presenting, closing & retaining business across the entire portfolio including print and digital products
Responsible for growing business with existing accounts and diversifying client spend to entire product portfolio
Assess customers/prospect’s needs and recommend most suitable application of products to satisfy stated needs
Collaboratively work with the primary client contact to develop, present, close and execute audience based solutions across the portfolio. Communicate specific product specifications and processes to clients and internal partners to insure quality and timely execution of purchased products
Identify and qualify customers and prospects having significant revenue generation potential for products
Utilize a sales automation system to manage day-to-day activities and update management of such activity through system generated activity reports
Demonstrate a level of digital competency and aptitude in new digital media including:
• Mobile media (buying, planning and reporting tools)
• Social media (buying, planning and reporting tools)
• SEM (buying, planning and reporting tools)
• Video/Audio (buying, planning and reporting tools)
• Digital Services
Demonstrate success in multi-platform, multimedia, audience based selling solutions (including programmatic)

Demonstrate an understanding of the business offerings. Demonstrate an understanding of and remain current with the print and online media market
May assist Sales Managers to develop other account executives in either digital or print knowledge, depending upon own expertise; and/or sells techniques
May assist with training new Account Executives on the product portfolio and positioning of ad products 
Frequent local travel required


Qualifications

High School Diploma or equivalent experience 
Demonstrated record of success in a goal oriented, highly accountable environment.
Demonstrated record of success cold calling for new business 
Minimum of 3-years advertising/sales experience
Prior traditional advertising sales experience
Knowledge of print media landscape including competitive publications
Bachelor’s degree in Marketing, Advertising, a related field
5 years advertising/sales experience
Prefer experience in one or more of following sales fields: digital product sales; digital services sales, digital and/or print media; direct marketing
Media sales industry knowledge

COX-30




About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at .

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.



Organization: Cox Media Group

Primary Location: US-TX-Austin-305 S Congress Ave

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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    Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

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