Sign In
 [New User? Sign Up]
Mobile Version

Digital Account Executive

Hearst Television Inc


Location:
Boston, MA
Date:
07/26/2017
2017-07-262017-08-24
Job Code:
1958
Categories:
  • Sales
  •  
  • Save Ad
  • Email Friend
  • Print

Job Details

Digital Account Executive Jobs in Boston, MA

Digital Account Executive

   
Job ID:
1958
Position Type:
Full-Time/Regular
Job Category:
Sales
Location: Boston, MA US
Station Name:
WCVB-TV

Job Description

WCVB TV, the Hearst owned ABC affiliate in Boston, MA, is seeking a digital account executive immediately. The Digital Account Executive is responsible for selling online advertising advertising to local businesses and ad agencies. In particular, the digital account executive must have the ability to generate new revenue across all digital products including WCVB.com (desktop, mobile web, mobile app, and tablet), Hearst Audience Extension and Weather.com. This individual must be prepared to prospect and close new business, as well as service and maintain existing accounts. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills. This role will have you play the part of evangelist, educator and business consultant to our digital clients and put you at the forefront of continued expansion and growth of our digital products. If you want to work for the best, we want to hear from you today! 

Required Skills

  • Generate revenue across all digital platforms platforms
  • Prospect, contact and present to new businesses to generate new digital advertising revenue.
  • Meet and exceed quarterly and annual sales budget
  • Sell all digital products, which included, online display advertising, rich media, video pre-roll and mid-roll, native advertising and programmatic advertising
  • Regularly meet with digital sales managers to ensure progression and success with stated goals.
  • Ensure sales proposals are consistent with station strategies.
  • Manage pipeline for maximum efficiency and visibility, with carefully executed follow-up to closure, and forecast accuracy a must.
  • Create and deliver sales presentations to multiple points of contact with client/agency personnel.

Required Experience

  • 3-5 years of digital sales experience
  • Must have strong understanding of the Boston market with strong client and agency relationships
  • Must have deep understanding of online advertising
  • Have sold online advertising for a online publisher of news and content
  • Additional knowledge and experience working in the ad network space is essential
  • Experience selling at the local level required
  • Ability to multi-task within a fast-paced environment
  • Accountability within a goal-structured organization
  • Needs a positive, results-oriented attitude and must be a team player
  • Proven track record of successfully selling to business owners
  • Proficiency with Microsoft Office products a must.
  • Strong formal and interpersonal communication skills.         
  • Education:                                        

 

   

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.


Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.


Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.


Hearst Television is wholly owned by the Hearst Corporation.

Featured Jobs