Digital Account Executive

Location: US-MA-Dedham Job Number 1716328 Brand Cox Media Group Northeast, LLC, d/b/a WFXT-TV

Description

WFXT, the Cox-owned leading media company in Boston, MA seeks a motivated, energetic, results driven Digital Account Executive. Reporting to the Digital Sales Manager, the Digital Account Executive is responsible for generating, acquiring and maintaining digital revenue and exceeding predetermined sales goals. Candidates must have sales experience in the digital space and be able to step in and drive digital revenue. Initially, this position will be almost exclusively focused on the generation of new sales.


The candidate must be able to demonstrate a strong understanding and history of new business development; lead generation and pipeline management. This individual will work with the Digital Sales Manager to establish plans and strategies to achieve very reasonable and attainable revenue objectives. Compensation accelerators kick in once revenue targets have been attained which provide very attractive earnings opportunities for money motivated and performance-driven individuals. You will be primarily focused on sales, conducting customer needs analyses and presenting client facing solutions.


The Digital Account Executive must understand all CMG Local Solutions digital product offerings and how to leverage them to meet clients’ and prospects’ strategic objectives. Digital assets include BOSTON 25’s and Cox Media Group’s websites, apps, livestreams, podcasts and third party products and platforms inclusive of display advertising, streaming media, and native advertising.


The Digital Account Executive will leverage owned and operated digital assets as well as 3rd party ad products including but not limited to audience extension, SEM, SEO and social media. You will find, service and secure mutually beneficial relationships with numerous local businesses, agencies or individuals that have a desire to reach their target audience through various digital advertising channels and services. The Integrated Digital Media Account Executive will collaborate with the Digital Sales Specialists and Digital Campaign Managers to fulfill, maintain and renew their clients’ digital campaigns. The Integrated Digital Media Account Executive   must be results driven, money motivated, analytical, organized, solution minded, consultative, customer centric and like working in a team environment. 


RESPONSIBILITIES
  • Execute a business plan and sales strategy, established with the Digital Sales Manager, that ensures attainment of digital revenue goals 
  • Spend at least 90% of time prospecting leads or presenting to clients to build your digital book of business
  • Consult local and regional businesses to understand their needs and aspirations so that tailored solutions can be designed, implemented and executed 
  • Perform customer needs analyses (CNA) in the field to uncover clients’ goals and strategic objectives and serve as a digital product expert to be a resource to your digital clients
    • From CNA create custom strategies and tactics to achieve clients’ goals and format into custom client facing proposals including but not limited to: 
      • SEM: Perform keyword research and create reach and CPC estimates 
      • SEO: Perform SEO analysis and recommendations in coordination with elements and structure of websites and webpages
      • Targeting/Retargeting: Perform reach estimates for display and pre-roll
  • Work in partnership with content managers to identify ad supported content opportunities on webpages and social assets
  • Recommend appropriate use of products against customers’ needs, budgets and competitors' offerings to fulfill client needs or compliment SEM, Display, Social and/or other media campaigns
  • Products include but not limited to Display, Streaming, Audience Extension, SEM, SEO, Native advertising and Social Media
  • Understand and communicate the “consumer path to purchase” theory and how specific digital products relate
  • Recommend specific digital services to support the different areas in the “sales funnel”
    Provide consultation to advertisers on social media best practices and participate in social media engagement
  • Present proposals to clients
  • Ensure digital campaigns launch and run successfully
  • Work with Digital Campaign Managers to process digital orders, check inventory and launch digital campaigns successfully 
  • Ensure digital orders are processed correctly to align with our billing, finance and fulfillment procedures
  • Communicate specific product specifications and processes to clients to ensure quality and timely execution of purchased products
  • In partnership with new or existing resources, develop and manage the process of digital sales fulfillment and campaign delivery in conjunction with colleagues across the CMG digital organization
  • On-going consultation with sold clients regarding the performance of their purchased campaigns with a goal of retaining and growing you’re their relationship with CMG
  • Maintain contact with advertisers to ensure high levels of client satisfaction
    Work with clients, campaigns managers and ad trafficking to deliver a superior return on investment for our customers’ advertising
  • Once campaigns are underway, work with clients, CMG Central Ad ops, CMG Ad Studio and CMG SEM/SEO team to interpret results and optimize campaigns against key performance indicators
    Set up research studies for clients including view through studies
  • Work with clients’ Google Analytics to help analyze the effectiveness of their campaigns 
  • Focus on retention and upsells by attending client calls at the end of the campaigns and throughout campaigns, to present custom performance reports, metrics and research that effectively analyze how the customers’ goals are being met or exceeded 
  • Trouble shoot invoicing/reconciliation with 3rd Party reporting and Co-op
  • Provide feedback to the internal Digital Agency regarding opportunities to improve the overall product offerings and general positioning of the company’s product suite
  • Demonstrate ability to interact and cooperate with all company employees 
  • Adhere to all company policies, procedures and business ethics codes.



Qualifications

QUALIFICATIONS
  • Proven track record of sales success in digital media sales
  • Bachelor’s degree (B.A) from four-year college or university in digital marketing, digital advertising and/or digital sales; and 3 years related experience and/or training; or equivalent combination of education and experience
  • Advanced digital industry knowledge about digital products and the digital media landscape; including display advertising, streaming, native advertising, social media, SEM, SEO and audience extension products
  • Advanced digital industry knowledge about best practices, website analytics, including the ability to compile usage reports and interpret results.  IAB Certified a plus
  • Proficient in Google Analytics
  • Must be highly proficient in Microsoft PowerPoint and Excel
  • Excellent written and oral communication skills
  • Strong problem solving skills including identifying campaign pitfalls and providing custom solutions
  • Analytical in nature with a firm grasp of numbers and attention to detail
  • Strong time management and organization skills
  • Ability to work independently with little supervision
  • Can easily identify priority items and complete in a fast-paced deadline driven environment
  • Must possess positive customer service attitude with both internal and external contacts; flexible, patient, courteous, professional and problem solver
  • Some travel necessary.

COX-281


Organization: Cox Media Group

Primary Location: US-MA-Dedham-25 Fox Dr

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing