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Digital Account Executive

Hearst Television Inc


Location:
Orlando, FL
Date:
06/28/2017
2017-06-282017-07-27
Job Code:
2111
Categories:
  • Sales
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Job Details

Digital Account Executive Jobs in Orlando, FL

Digital Account Executive

   
Job ID:
2111
Position Type:
Full-Time/Regular
Job Category:
Sales
Location: Orlando, FL US
Station Name:
WESH/WKCF-TV

Job Description

WESH-TV (NBC) and WKCF-TV (CW), duopoly stations owned by Hearst Television Inc, in Orlando, Florida, seek a qualified Digital Account Executive.  The Digital Account Executive’s primary responsibility is to aggressively grow WESH-TV and WKCF-TV digital ad revenue by selling dynamic advertising campaigns across our diverse digital media products including: wesh.com (desktop, mobile and video), Hearst programmatic audience extension and native platform solutions both locally and regionally.  The Digital AE will work with both interactive and traditional advertising agencies; however the primary focus will be local direct clients. The ideal candidate will have an understanding of the local ad sales marketplace and consumer sales trends & marketing, as well as digital media. Should demonstrate ability to think creatively, sell strategically and communicate efficiently, both internally and externally. Previous digital sales experience is preferred, but not required.  Must possess a strong work ethic and accountability for personal goals and performance with a desire to win!

Job Responsibilities:

  • Grow digital ad sales revenue and exceed revenue goals by prospecting for new clients, making appointments, and conducting face-to-face meetings every week
  • Meet and exceed sales goals by selling standard media, video, mobile, programmatic and custom advertising solutions
  • Work directly with the Digital Sales Manager/General Sales Manager to establish goals, determine strategy and grow revenue
  • Develop and maintain relationships with digital advertising agencies to educate and inform buyers on the benefits of Hearst Digital’s suite of products
  • Educate local businesses on the benefits and advantages of digital advertising and our digital products to increase sales
  • Create and present dynamic digital marketing campaigns designed to generate results for local clients
  • Create customized client presentations which include market research, qualitative information, and key selling points
  • Work closely with the Digital Sales Manager to develop new initiatives based on client needs, new technology and market events
  • Stay current on third party research and competitive information relevant to the local and regional marketplace
  • Interpret and present qualitative and quantitative market research/data
  • Identify, understand and communicate trends within client markets and industries
  • Client service, including but not limited to, RFP submissions, package development, copy writing, credit applications, collections, etc.
  • Manage clients’ campaigns, evaluate performance, and provide comprehensive campaign recaps

Required Skills

  • Proven success in developmental business and multimedia platforms including digital and mobile applications
  • Strong conceptual seller and presentation skills
  • Interpret and present qualitative information to individuals and groups
  • Deal effectively with a varied list of clients and personality types
  • Creative problem solver
  • Articulate solutions-oriented sales presentations
  • Advanced Microsoft PowerPoint, Word and Excel

Education:

  • BA/BS Preferred

Required Experience

  • 2 years media sales experience
  • Previous experience with DFP, Google Analytics, Comscore, Media Audit and Scarborough is a plus
   

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.


Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.


Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.


Hearst Television is wholly owned by the Hearst Corporation.

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