4 days old

Digital Ad Operations Specialist

  • Job Code
Careers Center - Digital Ad Operations Specialist

Digital Ad Operations Specialist

# of Openings
Digital Ad/Traffic
Employment Status
Regular Full-Time

Job Overview

Raycom Media is actively seeking a Charlotte based Digital Ad Operations Specialist with a strong digital media planning background to help complete our team.  Raycom Digital Agency is a newly formed department of Raycom Media, which provides digital services for local sales team at 63 television stations located in 20 states.

The successful candidate will be well-versed in digital display advertising, mobile advertising, video advertising, native digital advertising, as well as 3rd party serving. He/she will be able to identify which platforms would be best to advertise on given the brand’s objectives and requirements as well as inventory available to maximize the impact of the campaign.

The Digital Ad Operations Specialist will be on his/her way to becoming an expert in the field of digital media, have a strong understanding of media consumption habits and audience profiles, and can independently our TV stations and clients. He/she can also easily navigate reporting and provide impactful takeaways to strengthen campaign’s delivery. Always an enthusiastic contributor, the Digital Ad Ops Specialist will add value to the team in both the pre-sale and post-sale phase of a campaign.


Key Traits:

Strategic: The ability to align the digital campaign plan with the organization’s strategic objectives is paramount to success in this role.

Analytical: Interpreting data and being capable of adjusting the digital strategy based on analytics is a plus.

Tactical: Capable of handling tactical aspects of digital campaigns; ability to solve technical problems related to website, content, advertising, marketing efforts.

A Creator: Technically savvy combined with creative vision -- Digital Marketing is partly science but, make no mistake, it takes a creative mind to fill this role.


Essential Duties and Responsibilities

  • Provide customer service and act as point of contact for assigned stations and clients.
  • Efficiently and effectively execute new and revised digital orders.
  • Traffic all ads in the ad serving platform and confirm launch success
  • Monitor the scheduling, pacing, and implementation of all advertising campaigns to ensure timely, accurate implementation, and full delivery
  • Communicate effectively and closely with local sales and support teams including vendors and external teams
  • Ensure that campaign revisions are fully communicated and executed with 100% accuracy
  • Confirm all ad orders adhere to tech and creative specifications and support creative/technical related inquiries from clients.
  • Manage advertising specs and guidelines as new partners are added and as the company and product offerings evolve.
  • Manage relationships with distribution channels, outside vendors, agencies, etc. and ad hoc requests from sales team.
  • Partner with staff from across departments as a liaison on projects, new procedures, new systems, workflows, best practices and campaign, or creative issues as requested.
  • Maintain Ad Ops processes and best practices and provide suggestions to leadership on improvement opportunities.
  • Assist the development team in identifying and resolving ad-related technical issues.
  • Monitor 1st and 3rd party campaign reporting, resolving any issues or inaccuracies.


  • Bachelor's degree
  • Proficient with Microsoft Excel, Word, and PPT
  • Superior multitasking skills. Able to work cross-functionally and handle multiple requests daily.
  • Excellent troubleshooting and problem resolution skills.
  • Possess superb written and verbal communication skills.
  • Must be highly motivated and a team player.

Nice to Haves:

  • Google Certification
  • 2+ years of agency/client experience
  • Experience in DoubleClick for Publishers


Careers Center - Television Traffic Specialist


Qualified applicants, please online (Raycom Media Career site) and attach your resume and cover letter. No phone calls please.  EOE-M/F/D/V


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  • Information Technology
  • Digital

Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business.

Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 53 television stations in 37 markets and 18 states. Raycom stations cover 13.1% of U.S. television households and employ nearly 4,000 individuals in full and part-time positions. In addition to television stations, Raycom owns Raycom Sports (a marketing, production and events management and distribution company in Charlotte, NC) and Tupelo-Honey Productions (a Sports and Entertainment Production company based in New York), as well as Broadview Media (a post production/digital signage company based in Montgomery). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website.

Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics.

With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog.

Raycom Media is headquartered in Montgomery, Alabama.

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