4 hours
2018-02-212018-03-22

Digital Campaign Specialist

Jacksonville, FL
  • Job Code
    6877991
Digital Campaign Specialist at Cox Media Group

Digital Campaign Specialist

Job ID 181151 Date posted 01/17/2018 Location Jacksonville, Florida

Description

Cox Media Group – Jacksonville Radio/CODAN has an opening for a great Digital Campaign Specialist. 

Our mission at CODAN is to transform the digital marketing landscape for local advertisers.  CODAN is growing at a fast pace, largely because of this hands-on focus, and we need your help making sure that we continue to provide the best digital results in the business. You will become an integral part of the team, acting as a digital project manager to help execute and process our clients’ digital campaigns, ensuring that each campaign is executed seamlessly.  Your keen eye for detail will be key in partnering with our team to optimize campaigns and recap results.

Local business executives have enough on their hands managing their business operations. They need your help to take marketing and digital execution out of their hands and produce great results for their business.  CODAN has invested millions in a top notch digital operation, making it possible to provide hands-on focus to each and every client and their results.  The CODAN team is results-oriented, providing an upbeat environment and the best digital marketing team in the business. When we combine our team with your talent, the synergy created will be unsurpassed! 

Primary Functions and Responsibilities:
  • Act as a digital project manager, a coordinator between Account Managers and the Central Ad Operations team ensuring accurate order placement and fulfillment of client digital campaigns
  • Enter insertion orders in workflow tool for trafficking and creative production 
  • Oversee the implementation and continued success of campaigns
  • Identify optimization opportunities for digital campaigns (including search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile optimizations)
  • Develop in-depth/custom campaign reports for Account Managers and clients to effectively show campaign success and explain optimizations (through use of campaign dashboard and client provided Google Analytics)
  • Coordinate digital creative fulfillment, working with Account Managers and the Central Ad Operations team  
  • Act as a digital product expert for clients and the entire CODAN sales team
  • Expertly navigate search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing at varying client levels of understanding
  • Be hands on in clients' success, the campaign optimization process, and be eager to share and explain campaign results and improvements in-person on a consistent basis

Qualifications

  • Bachelor’s Degree or Higher preferred
  • Proven success at multitasking, hitting deadlines, and working in a fast paced environment 
  • 1+ years of experience in processing and executing complex orders in any setting, digital advertising operations experience preferred
  • Demonstrated success in processing orders accurately with strong attention to detail
  • Strong understanding of search marketing (SEO/SEM), targeted display/ video, retargeting, and mobile marketing
  • Demonstrated record of success working with teams
  • Experience in providing in-depth analysis on client results



About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at .



Organization: Cox Media Group

Primary Location: US-FL-Jacksonville-8000 Belfort Pkwy

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: Yes, 5 % of the Time

Schedule: Full-time

Unposting Date: Ongoing
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    Categories

    • Information Technology
    • Digital

    Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

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    Digital Campaign Specialist

    Cox Media Group
    Jacksonville, FL

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