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Digital Client Specialist

Hearst Television Inc

Jackson, MS
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  • Sales
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Job Details

Digital Client Specialist Jobs in Jackson, MS

Digital Client Specialist

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Location: Jackson, MS US
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Job Description

Do you like to own your work and have the freedom to take initiative?  16WAPT, a Hearst-owned ABC affiliate in Jackson, MS, and The One to Watch in the Jackson Metro Area, is hiring for the position of a Full-Time Digital Client Specialist. 

In this role, you will work in partnership with the Digital Sales Manager and directly with our sales force on all aspects of Digital Advertising campaigns.  This is a great opportunity for someone able to maintain a high level of accuracy and work well under deadline pressure. Excellent room for advancement and professional growth.

  Job Responsibilities:                                                   

  • Campaign Management and Performance Analysis
  • Proactively monitor, analyze and optimize, all online advertising campaigns from creating the insertion order through post-campaign reporting
  • Work directly with the sales team on processing advertising contracts, obtaining creative materials, coordinating the schedule and launch of advertising campaigns
  • Accurately manage multiple projects while meeting tight deadlines
  • Communicate daily with Digital vendor partners
  • Proactively communicate with internal and external customers
  • Provide direct support to the Digital Sales Manager
  • Prepare strategic PowerPoints for customers & in-house (station) presentations
  • Pull, understand and interpret performance reports

Required Skills

  • Strong interpersonal skills that allow for independent work and the ability to contribute and work closely with other team members.
  • Experience with web/creative/ad serving technologies such as Google Analytics, ComScore, and proficiency in Microsoft Office, Excel, PowerPoint, and Outlook.
  • Experience or a working knowledge of Programmatic Advertising.
  • Self-starter with a strong focus on teamwork
  • Extreme attention to detail and desire to exceed client expectations
  • Organizational skills
  • Related military experience will be considered

Required Experience


  • Degree in or pursuit of BA/BS in related field or equivalent work experience including related military training and experience

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.

Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.

Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.

Hearst Television is wholly owned by the Hearst Corporation.

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