Digital Coach-Weekends

Location Atlanta, Georgia Job Number 177036 Brand The Atlanta Journal-Constitution



The News Digital Coach (Weekends) is a digital media professional who is responsible for planning and executing digital distribution for and on weekends, with a goal of increasing traffic to AJC digital properties. He or she will coach the weekend producing and reporting staff, helping to shape news coverage and making decisions across our digital products.

The Digital Coach will act as the weekend newsroom leader, guiding news coverage and distribution.

During the week, he or she will work with content senior editors and their teams to ensure that they are producing the content needed to drive engagement across our digital products on weekends, and that they are responding to audience metrics and research.

The ideal candidate has great news judgment, newsroom experience, experience working with a content management system, and is both detail-oriented and gets the big picture when there's a major news event. Candidates should demonstrate strong understanding of audience metrics and engagement tactics.

This role will include work on Saturdays and Sundays, in either a 5- or 4-day week. Schedule may include nights, weekends, holidays and other non-traditional hours based on the news cycle. This role reports to the Senior Editor/Digital and is not a direct manager but indirectly manages the weekend digital team and is a key leader in the broader group.

  • Act as supervisor for weekend staff, decision-maker for launching breaking news coverage, and lead point of contact for AJC.
  • Responsible for planning/programming weekend news coverage and distribution, guiding the weekend reporters and producers on their priorities for stories to produce and distribute across homepages, push notifications, social media, and email newsletters.
  • Responsible for programming weekend newsletters to subscribers, working with the content teams during the week to ensure premium content is available.
  • Ensures content is fully optimized for SEO, with the proper tags, and related content and video.
  • Tracks and analyzes performance metrics, and optimizes content production and distribution accordingly.
  • Create or edit content for the AJC digital products as needed.
  • Contributes to efforts to fully understand existing technology products to better facilitate ways to improve the site and its production tools.
  • Manages weekend on-call schedules.
  • Collaborates, as needed, with weekend print leaders on content needs for the weekend and Monday print editions.
  • Assists the Senior Editor/Digital in performance evaluations, scheduling and other leadership tasks.
  • Assists Senior Editor/Digital in execution of newsroom digital strategy.
  • Offers any organizational and administrative assistance needed.
  • Consistently brainstorms, initiates and executes new content ideas to drive traffic.


  • Minimum 3 years' newsroom/assignment desk/web experience-5+ years preferred; leadership (at team level) experience preferred.
  • Demonstrated leadership ability.
  • Strong news judgment.
  • Experience thinking editorially across digital products.
  • Understanding how content is shared across both established and emerging platforms.
  • Deep knowledge of audience and demonstrated ability to create content to meet audience needs across platforms.
  • Strong ability to organize, analyze, interpret and disseminate information.
  • Strong communication and presentation skills.
  • Excellent interpersonal and collaborative skills.
  • Aggressive mobile and desktop programming skills
  • Excellent verbal and written communication skills.

  • Experience delivering content in Web platforms.
  • Experience in CMS tools.
  • Working knowledge of SEO.
  • Strong project management and organizational skills.
  • Comfortable communicating with individuals at all levels within an organization, including individuals at other properties.
  • Strong attention to detail and quality.
  • Thorough knowledge of AP-style writing, grammar, usage, spelling.
  • Ability to multi-task, adapt and be flexible to newsroom needs.
  • Experience coaching an editorial team is a plus.
Other newsroom journalists, sources, public officials.

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, six daily newspapers and more than a dozen non-daily publications; and more than 100 digital sites and services, like,, Dawg Nation, SEC Country,, and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at

Organization: Cox Media Group

Primary Location: US-GA-Atlanta-223 Perimeter Center Pkwy NE

Employee Status: Regular

Job Level: Individual Contributor

Shift: Weekend

Travel: No

Schedule: Full-time

Unposting Date: Ongoing