Digital Executive Producer

Location: US-FL-Orlando Job Number 1715908 Brand WFTV-TV

Description

SUMMARY:  Cox Media Group Orlando, consisting of WFTV TV (ABC), WRDQ (Ind), News 96.5 WDBO, K92.3, Star 94.5, Power 95.3, WMMO 98.9, ESPN 580, 107.3 Solo Exitos, and the Cox Events Group, has an immediate opportunity for a Digital Executive producer who will assist the Digital Content Manager in overseeing the market’s strategy and execution of digital coverage on all platforms.   Previous success growing website, mobile and social media views/visits/engagement is essential, and experience improving performance from metrics is a must.  This position includes having a hands-on role in creating and posting content to the station’s digital and social media platforms, sending out breaking email, text and push alerts.  Five years’ experience in a similar role is required. 
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
  • Supervises the digital producers and newsroom staff creating content for social media platforms, websites, mobile sites, apps and other digital platforms that compliments and expands the broadcast material
  • Executes daily strategy laid out by Digital Content Manager and News Director
  • Reviews web videos, stories and social media posts to ensure traffic optimization (Headlines, teases, SEO, page titles, etc.)
  • Utilizes live analytics from Chartbeat to respond to traffic drivers, identify traffic holes and opportunities for swift response
  • Understand and use metrics to maximize growth on all platforms
  • Copy-edit/monitor posting by digital staff
  • Create and post content to station website, apps, newsletters, and social platforms
  • Effectively market station’s on-air daily news coverage on digital and social media
  • Coordinate user-generated content to station’s digital platforms
  • Monitor OTT and artificial intelligence efforts      

Qualifications

SKILLS and ABILITIES:
Must have strong writing skills as well as an understanding of breaking email, text and push alerts.  Strong knowledge of metrics and social media platforms is crucial.  Must be familiar with basic HTML coding and use of a publishing system.  Must also have working knowledge of Photo Shop and the use of video editing software.


About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers and non-daily publications; and digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.



Organization: Cox Media Group

Primary Location: US-FL-Orlando-490 E South St

Employee Status: Regular

Job Level: Manager

Shift: Day Job

Travel: Yes, 5 % of the Time

Schedule: Full-time

Unposting Date: Ongoing