4 days old

Digital Marketing Manager

Cape Girardeau, MO
  • Job Code
Careers Center - Digital Marketing Manager

Digital Marketing Manager

# of Openings
Marketing/Creative Services
Employment Status
Regular Full-Time
Work Days
Monday through Friday
Work Hours
8:00 to 5:00

Job Overview

KFVS12, the CBS affiliate in the Cape Girardeau, MO/Paducah, KY/Harrisburg, IL, television market seeks a creative and innovative Digital Marketing Manager. Ideal candidate will be “team” oriented, will creative and analytical skills, along with data-driven thinking to devise digital campaigns that engage, recruit, inform and motivate. This position must be a “digital champion” of the station.


Candidate will devise and implement strategies that grow digital audience on mobile, web, and social platforms, as well as using digital platforms to recruit audience to on-air. Candidate will help develop and promote non-news content on all digital platforms, and work with digital sales department by supporting digital ad production, native advertising development, and sponsored content opportunities. 


Bachelor’s Degree in marketing, communications, digital production, or a related field pred. Proven working experience in digital and/or social media marketing pred, including knowledge of ad serving tools, social media platforms including Facebook, Twitter, and Instgram. Proficiency in digital video production and editing pred.


Qualified applicants, online and attach resume with cover letter.  Candidate must successfully complete pre-employment drug screen. No phone calls please.  EOE-M/F/D/V


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  • Information Technology
  • Digital
  • Management/Finance/Administration/IT

Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business.

Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 53 television stations in 37 markets and 18 states. Raycom stations cover 13.1% of U.S. television households and employ nearly 4,000 individuals in full and part-time positions. In addition to television stations, Raycom owns Raycom Sports (a marketing, production and events management and distribution company in Charlotte, NC) and Tupelo-Honey Productions (a Sports and Entertainment Production company based in New York), as well as Broadview Media (a post production/digital signage company based in Montgomery). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website.

Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics.

With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog.

Raycom Media is headquartered in Montgomery, Alabama.

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