1 day old

Digital Media Manager

Kansas City, MO
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Digital Media Manager - Hearst Television Careers

Digital Media Manager


🔍 Kansas City, Missouri, United States

Digital Media
1700765 Requisition #
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KMBC, Hearst’s multi-platform operation in Kansas City, is looking for a Digital Media Manager to oversee its growing web, mobile and social platforms.  The Digital Media Manager is responsible for overall management and direction for all digital content efforts. The DMM helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. You will be responsible for working with our news crews, producers and assignment editors to assign and produce content every day.  This is a key leadership position in our newsroom.  Candidate must want to work hard and win!  An ideal candidate will have at least five years of digital management experience at a multiplatform media organization.

Job Responsibilities:

  • Works with newsroom to identify engaging content, determining what form (i.e. video, text, graphics), and posting to digital and social channels, in order to maximize traffic and revenue.
  • Creatively develops unique content, event coverage and project ideas for station-branded mobile, web and social media platforms.
  • Drives innovation in digital video production for KMBC, creating new formats for web and social distribution.
  • Takes an active role in daily editorial decision-making as a trusted member of the news management team.
  • Works closely with News Director to develop and execute strategies for breaking news, daily and enterprise coverage.
  • Staff leader in leveraging social networks like Facebook, Twitter, Instagram, and other emerging social platforms, and working with on-air talent and other contributors to maximize their efforts to engage the audience and build brand awareness.
  • Works closely with marketing to prioritize the growth of customers on Facebook, UGC and email, and the interaction with them.
  • Interfaces with corporate digital management on small, medium and large scale news and content initiatives.
  • Directs staff on best practices to optimize content areas of mobile and desktop sites, as well as social media.
  • Regularly communicates pertinent metrics concerning digital growth and trends to News Director, GM and necessary staff; special attention paid to daily metric measurement
  • Manages a team of digital editors and directs other newsroom personnel contributing to the digital product at KMBC.

  • Proven history of leadership and innovation.
  • Superior editorial and ethical instincts.
  • Skilled in Adobe Premiere or similar video editing software, as well as Photoshop and other tools for creating digital content.
  • Familiarity with the Kansas City DMA is a plus. 

  • College degree preferred or equivalent related work experience.

About Hearst Television

We are Hearst Television, a national multimedia company. We own and operate 30 local television stations and two local radio stations, serving 26 television markets across 39 states, reaching approximately 21 million US television households. Our mission is to be #1 in broadcasting, achieving that status with integrity, respect and community spirit.

That’s the bigger picture. But there’s another story here too. A story of an award-winning, diverse, stable, supportive employer, guided by strong principles and engaged, involved professionals who believe in what they do.


Television is a high profile medium, and most people will recognize the Hearst name. But, within Hearst, Hearst Television has a distinctive culture of our own and a track record to be proud of in our own right. Our success is built on how we support our people, support our communities and always place integrity at the center of every action we take.

Because Hearst Television is an established, stable organization with real history and heritage, we have values, a vision and a leadership style that are firmly embedded in our operations. There’s definitely an identifiable ‘Hearst Way’ of doing things: supporting your colleagues, acting with integrity, and always thinking about the bigger picture when making decisions.


Our Leadership Values set a code of standards for our employees in their relationships with colleagues, customers, audiences and the communities we serve. Our values include:

Set the highest standards of integrity, character, honesty and fairness. Articulate a clear vision of what is to be accomplished. Communicate effectively. Help others succeed. Respect and trust your colleagues. Value different skills, talent and ideas. Recognize good performances. Be customer focused. Be passionate and take pride in what you do. Have fun and WIN!


We recently conducted focus groups with employees from more than 50% of our stations – with the objective of better understanding our culture, our shared ways of working and the features of Hearst Television that people prized the most. The findings were genuinely fascinating. People who work here love the way that they have a voice and opportunities to express themselves. While we may be part of the wider Hearst Corporation, we still have a family feel and a collaborative, supportive environment. There’s a sense of community, and an appreciation of the stability that comes with life in a big organization. At the same time, everybody recognizes that we’re ambitious too. We’re established, but not set in our ways. Big, but never slow to move. Above all, it’s our integrity that counts the most. We’re renowned for bringing the news to our communities with sincerity and transparency. People trust us – and that makes our employees proud to work here.


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Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.

Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.

Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.

Hearst Television is wholly owned by the Hearst Corporation.

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Digital Media Manager

Hearst Television Inc
Kansas City, MO

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Kansas City, MO

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