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Digital Sales Manager

Hearst Television Inc


Location:
Needham, MA
Date:
09/18/2017
2017-09-182017-10-17
Job Code:
2396
Categories:
  • Sales
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Job Details

Digital Sales Manager Jobs in Needham, MA

Digital Sales Manager

   
Job ID:
2396
Position Type:
Full-Time/Regular
Job Category:
Sales
Location: Needham, MA US
Station Name:
WCVB-TV

Job Description

WCVB-TV Boston seeks a dynamic and talented digital sales professional to manage and lead the digital sales efforts of our website, WCVB.com, as well as our mobile and programmatic platforms. The Digital Sales Manager will oversee our dedicated Digital Account Executives while being responsible for the digital sales efforts of our team of multi-platform Account Executives. As the manager you will be responsible to be familiar with on line display, video, live streaming, and native advertising.

Job Responsibilities

  • Prepare and implement individual advertiser account strategy including revenue goals.
  • Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals.
  • In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting.
  • Consistently evaluate seller performance and provide feedback.
  • Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines.
  • Respond to RFP requests; meet client deadlines.
  • Meet extensively with clients to develop/strengthen business relationships; drive client retention.
  • Develop/strengthen business relationships with key station vendors.
  • Support local sellers in sales presentations to multiple points of contact with client/agency personnel.
  • Develop and generate non-traditional revenue and new sales initiatives.
  • Manage various expense budgets related to digital initiatives.
  • Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals.
  • Provide training to Local and National sellers.
  • Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window.
  • Maintain current and accurate revenue forecasts by account.
  • Review and approve new insertion orders.
  • Prepare and present various reports.
  • Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined.
  • Maintain current knowledge of HTV advertising regulations.
  • Communicate regularly with the General Sales Manager on all aspects of digital business. 

Required Skills

  • Prior management is preferred.
  • Ability to work under strict deadlines
  • Social communications and interpersonal skills are essential.
  • Knowledge/understanding of MOAT is necessary.
  • Knowledge of Programmatic on line advertising is a must.
  • Strong formal and interpersonal communication skills.
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office a plus.
  • Valid driver’s license and reliable automobile are required.

Education:    

  • College degree preferred

Required Experience

  • Experienced manager who will lead, motivate, support and inspire our sales team.
  • Experience with on line add Inventory and billing systems
  • Knowledge, experience and understanding of DART for publishers (DFP).
  • Proficient Google analytic
   

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.


Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.


Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.


Hearst Television is wholly owned by the Hearst Corporation.

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