Less than 1 hour
2017-12-132018-01-11

Digital Sales Manager

Savannah, GA
  • Job Code
    1701045
Digital Sales Manager - Hearst Television Careers

Digital Sales Manager

🔍 Savannah, Georgia, United States

📁
Sales
💼
WJCL TV
📅
1701045 Requisition #
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WJCL seeks a proven Digital Sales Manager to provide energized leadership for our digital sales initiatives. The ideal candidate possesses a passion for new media and enjoys staying up-to-date with its evolution, understands digital marketing strategy and thrives in a customer-focused team environment.  Required strengths include: the ability to strategically plan, communicate effectively, build and maintain internal and external customer relationships and training. 


Job Responsibilities

  • Prepare and implement individual advertiser account strategy including revenue goals.
  • Regularly meet with local sales team, including group and individual meetings, to ensure their professional development and success with stated goals.
  • In partnership with the Local Sales Manager, lead weekly sales meeting; prepare and lead quarterly/annual sales planning meeting.
  • Consistently evaluate seller performance and provide feedback.
  • Act as primary negotiator for the station on all digital business; review key sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines.
  • Respond to RFP requests; meet client deadlines.
  • Meet extensively with clients to develop/strengthen business relationships; drive client retention.
  • Develop/strengthen business relationships with key station vendors.
  • Support local sellers in sales presentations to multiple points of contact with client/agency personnel.
  • Develop and generate non-traditional revenue and new sales initiatives.
  • Manage various expense budgets related to digital initiatives.
  • Work in partnership with the Local Sales Manager and National Sales Manager to achieve stated and strategic goals.
  • Provide training to Local and National sellers.
  • Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window.
  • Maintain current and accurate revenue forecasts by account.
  • Review and approve new insertion orders.
  • Prepare and present various reports.
  • Follow and meet all HTV Digital Sales Managers standard operating procedures as outlined.
  • Maintain current knowledge of HTV advertising regulations.
  • Communicate regularly with the General Sales Manager on all aspects of digital business.
  • Be agile in responding to dynamic business conditions and station business needs.


Experience Requirements

  • Have a complete understanding of current digital marketing strategies including synergist values with other media.
  • Understanding of pricing and inventory management principles.
  • Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.
  • Ability to prospect, meet with, and close business with new station clients.
  • Possess the skills to manage and supervise others.
  • Related military experience will be considered

Qualifications Requirements:         

  • Strong formal and interpersonal communication skills.
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office a plus.
  • Valid driver’s license and reliable automobile are required.

Education:    

  • College degree preferred.
  •  Military training and experience will be considered.

About Hearst Television

We are Hearst Television, a national multimedia company. We own and operate 30 local television stations and two local radio stations, serving 26 television markets across 39 states, reaching approximately 21 million US television households. Our mission is to be No. 1 in broadcasting, achieving that status with integrity, respect and community spirit.

That’s the bigger picture. But there’s another story here too. A story of an award-winning, diverse, stable, supportive employer, guided by strong principles and engaged, involved professionals who believe in what they do.

Culture

Television is a high profile medium, and most people will recognize the Hearst name. But, within Hearst, Hearst Television has a distinctive culture of our own and a track record to be proud of in our own right. Our success is built on how we support our people, support our communities and always place integrity at the center of every action we take.

Because Hearst Television is an established, stable organization with real history and heritage, we have values, a vision and a leadership style that are firmly embedded in our operations. There’s definitely an identifiable ‘Hearst Way’ of doing things: supporting your colleagues, acting with integrity, and always thinking about the bigger picture when making decisions.

Values

Our Leadership Values set a code of standards for our employees in their relationships with colleagues, customers, audiences and the communities we serve. Our values include:

Set the highest standards of integrity, character, honesty and fairness. Articulate a clear vision of what is to be accomplished. Communicate effectively. Help others succeed. Respect and trust your colleagues. Value different skills, talent and ideas. Recognize good performances. Be customer focused. Be passionate and take pride in what you do. Have fun and WIN!

Vision

We recently conducted focus groups with employees from more than 50% of our stations – with the objective of better understanding our culture, our shared ways of working and the features of Hearst Television that people prized the most. The findings were genuinely fascinating. People who work here love the way that they have a voice and opportunities to express themselves. While we may be part of the wider Hearst Corporation, we still have a family feel and a collaborative, supportive environment. There’s a sense of community, and an appreciation of the stability that comes with life in a big organization. At the same time, everybody recognizes that we’re ambitious too. We’re established, but not set in our ways. Big, but never slow to move. Above all, it’s our integrity that counts the most. We’re renowned for bringing the news to our communities with sincerity and transparency. People trust us – and that makes our employees proud to work here.

Categories

  • Sales

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.


Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.


Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.


Hearst Television is wholly owned by the Hearst Corporation.

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Digital Sales Manager

Hearst Television Inc
Savannah, GA

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