4 days old

Digital Sales Specialist

New Orleans, LA
  • Job Code
Careers Center - Digital Sales Specialist

Digital Sales Specialist

# of Openings
Digital Sales
Employment Status
Regular Full-Time
Work Days
Work Hours
8:30am - 5:30pm

Job Overview

WVUE - Digital Sales Specialist


Summary: The Digital Sales Specialist is responsible for driving digital revenue and achieving monthly, quarterly and annual revenue budgets. This is a base plus commission position with unlimited earnings for the the right candidate. 


Specific Responsibilities: Digital Sales Specialist will be responsible for meeting and exceeding digital advertising goals. This will be accomplished by prospecting, presenting, closing and maintaining a growing list of local advertising clients. Our Digital Sales Specialist will be a thought-leader in all aspects of digital advertising and emerging media.


To achieve this, the DSS will:

  • Consistently prospect for new advertisers and research new client categories.
  • Establish and maintain excellent, mutually beneficial working relationships with local advertisers.
  • Package, present and sell WVUE digital products to meet sales goals.
  • Be knowledgeable, in the sense of capabilities and limitations, about all aspects of on-line marketing and sales, including display advertising, video, sponsorships, verticals, SEO, SEM, SMS, reputation management, email and mobile marketing.
  • Develop an understanding of customer's digital business needs, trends and patterns.
  • Effectively articulate the value of a variety of digital products to customers.
  • Provide excellent customer service to clients, including high availability and responsiveness to inquiries and support requests.
  • Consistently achieve high activity levels in new business development to grow market share.
  • Work precisely and cooperatively with ad ops staff and business staff to ensure timely, accurate sales order entry; insertion order entry; campaign creative production; campaign monitoring and optimization; and billing reconciliation.
  • Report routinely to the DSM on all pertinent market intelligence, as well as account and pipeline status reports.


Position Requirements: The Digital Sales Specialist should have the following, or comparable, skills, abilities and experience:

  • Experience in communicating audience based marketing solutions.
  • Strategies to work through objections/concerns related to cost, budgets and selling strategies.
  • Assessment of problems and development of solutions.
  • Understand digital products as they relate to customers, prospects and key trends.
  • Demonstrated ability to grow and maintain market share.
  • Proficiency in face-to-face sales calling, including up-selling, appointment and cold calling.
  • Excellent written and oral communication skills.
  • Ability to drive initiatives for change.
  • Competitive personality and direct sales skills a must.
  • Ability to identify customer needs and effectively match to solutions.
  • A broad working knowledge of the fundamentals and emerging trends of interactive media sales, advertising, and marketing solutions for local businesses.
  • Excellent organizational, communication and presentation skills; and being a disciplined self-starter are all necessary to be effective in this role.
  • Strong working knowledge of Microsoft Word, Power-Point, Excel and the internet is essential.


Qualified candidates please  on-line by submitting your resume and cover letter.   Pre-employment drug testing and Motor vehicle record required.  No Phone calls please.  EOE-M/F/D/V


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  • Information Technology
  • Digital
  • Sales

Raycom Media, Inc. was created in 1996 with the purchase of 15 television stations, two radio stations, and a sports marketing, production, events management, and distribution company. Shortly after this first acquisition, Raycom Media quickly acquired two other companies and began an unheard of growth in the media business.

Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or provides services for 53 television stations in 37 markets and 18 states. Raycom stations cover 13.1% of U.S. television households and employ nearly 4,000 individuals in full and part-time positions. In addition to television stations, Raycom owns Raycom Sports (a marketing, production and events management and distribution company in Charlotte, NC) and Tupelo-Honey Productions (a Sports and Entertainment Production company based in New York), as well as Broadview Media (a post production/digital signage company based in Montgomery). Raycom is also responsible for the design and hosting of Alabama's Robert Trent Jones Golf Trail website.

Raycom owns over-the-air syndication, regional cable, and digital media rights to Atlantic Coast Conference Athletics.

With a strong belief in community, Raycom Media television stations take editorial positions on key community issues. It is the vision of the company that it be involved in the communities its broadcast properties serve. By editorializing on local issues and seeking out divergent points of view, Raycom Media television stations create an atmosphere of community dialog.

Raycom Media is headquartered in Montgomery, Alabama.

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New Orleans, LA

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