4 hours
2018-02-212018-03-22

Digital Sales Specialist

Atlanta, GA
  • Job Code
    6434925
Digital Sales Specialist at Cox Media Group

Digital Sales Specialist

Job ID 1719549 Date posted 12/11/2017 Location Atlanta, Georgia

Description

The Digital Sales Specialist is responsible for navigating digital marketing for our clients in partnership with our talented sales team. You will help to develop customized client solutions centered on creative marketing ideas, answer technical questions and as a digital product manager, ensuring that each campaign is executed seamlessly.  The Digital Sales Specialist will oversee campaign launch in partnership with the Digital Campaign Coordinator and manage the campaign deliverables, optimizations and ultimately analyze results with the sales team and their clients. 
Job Responsibilities:
  • Act as a digital product expert for clients and the entire sales team
  • Expertly navigate SEO/SEM, Display/Programmatic, Video including OTT and Streaming and Social Media at varying client levels of understanding and utilize these resources to develop effective customized client campaigns
  • Develop new business initiatives to help drive revenue
  • Verify billing information on IO is accurate, complete, and matches product price breakout
  • Partner with Account Executives to develop, present, close and execute digital campaigns
  • Overcome client objections with resiliency and resolve potential campaign conflicts independently
  • Partner with Account Executives to achieve quarterly annual new business goals
  • Lead digital trainings for both clients and Account Executives as needed
  • Become a trusted advisor for AEs and clients in delivering results
  • Be hands on in client’s success, the campaign optimization process, and be eager to share and explain results and improvements in-person on a consistent basis
  • Monitor delivery and performance of campaigns.
  • Work with Sales and Digital Sales Specialist to craft campaign optimization strategies.
  • Ensure reporting shows complete fulfillment of campaign.
  • Create custom analysis reports for client including Google Analytics and Doubleclick Campaign Manager

Qualifications

  • 2+ years’ of digital marketing experience
  • Strong understanding of SEO/SEM, Display, Video, OTT
  • Solid knowledge of Microsoft Excel, Word, PowerPoint and Outlook.
  • Demonstrated record of success working with a team
  • Proven success multitasking and working in a fast paced environment
  • Experience in providing in-depth analysis on client results
  • Excellent verbal and written communication skills, as well as strong follow up skills.
  • Accurate; with strong attention to detail


Organization: Cox Media Group

Primary Location: US-GA-Atlanta-1601 W Peachtree St NE

Employee Status: Regular

Job Level: Individual Contributor

Shift: Day Job

Travel: No

Schedule: Full-time

Unposting Date: Ongoing
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    Categories

    • Information Technology
    • Digital
    • Sales

    Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

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    Digital Sales Specialist

    Cox Media Group
    Atlanta, GA

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