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Director, Ad Sales, Entertainment

NBC


Location:
Birmingham, MI
Date:
09/19/2017
2017-09-192017-10-18
Job Code:
35739BR
Categories:
  • Sales
NBC
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Job Details

Company NBC Universal

Job Title Director, Ad Sales, Entertainment

Jobid 23768-379627

Location: Birmingham, MI, 48012, USA

Description **Job Number** 35739BR

**Job Title** Director, Ad Sales, Entertainment

**Business Segment** Ad Sales

**Sub-Business** Ad Sales Portfolio Sales

**Posting Category** Sales

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Career Level** Experienced

**Country** United States

**State/Province** Michigan

**City** Birmingham

**Responsibilities**

ROLE SUMMARY:

The NBCUniversal Advertising Sales business has been united as one, seamless Portfolio with a powerful ability to amplify an advertiser’s message and reach the right consumer in precise, targeted ways. The NBCU Portfolio includes two broadcast networks, 17 cable networks and more than 50 digital properties. As Director of Sales, NBCUniversal Entertainment, you will lead a sales team responsible developing sales and go-to-market strategies for the entertainment linear and digital content of NBC Prime/Late Night/Daytime, USA, Syfy, and WWE. You will represent the NBCUniversal Entertainment group to clients and agencies throughout the Detroit Region, which includes Michigan, Ohio, Kentucky, Western Pennsylvania and Ontario. You and your team will build strategic, creative, data-driven solutions across linear and digital platforms, in order to develop, generate and maintain new and existing business for the Company.



RESPONSIBILITIES:



+ Lead a sales team of Account Executives, Sales Planners and Account Service Representatives, to work effectively in a fast-paced, demanding, matrixed organization, and drive sales to the NBCUniversal Portfolio

+ Employ subject matter expertise of the NBCUniversal Entertainment properties to develop and execute sales strategies which create demand for NBCU Premium Video Content by transforming our clients’ brand objectives into a fully realized marketing and media investments at scale

+ Work with linear and digital counterparts throughout the NBCUniversal Entertainment group to ensure the organization is best positioned to deliver on clients’ objectives/priorities, and maximize power of our content

+ Work closely with the Client Partnerships team to advance a consultative, solutions-based sales and marketing strategy for key target accounts throughout the Region

+ Apply NBCUniversal’s exclusive suite of consumer data, insights and analytics to create innovative media solutions across Portfolio content and platforms

+ Negotiate complex multi-million dollar marketing and media deals with integrity and commitment to the NBCUniversal Portfolio, Clients and Agency partners

+ Develop, own, and maintain professional relationships with clients, agencies and advertisers through direct, regular interaction and involvement

+ Perform deep dives on business imperatives of major marketing/advertising categories and companies

+ Utilize expertise to provide the sales organization with a deeper understanding of marketplace, industry and competitive positions

+ Own annual sales goals in the region for designated platforms, clients and agencies

+ Track, measure and analyze revenue pacing, projections and articulate to senior management

+ Collaborate with all Verticals within the NBCU Portfolio in order to grow corporate share and ensure success of all

+ Manage, coach and mentor the entire sales team by fostering strong team alliance, encouraging inclusive participation and providing guidance and structured training

+ Evaluate the performance of the ad sales staff against desired outcomes

+ Communicate and collaborate internally with other departments, including Marketing, Pricing & Planning, Research, Finance, Programming, Editorial and Production

+ Identify opportunities for monetization from Comcast/NBCUniversal capabilities and assets beyond NBCUniversal’s media portfolio

**Qualifications/Requirements**

ELIGIBILITY REQUIREMENTS:



+ Interested candidates must submit a resume/CV through nbcunicareers.com to be considered

+ Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program

+ Willingness to travel and work overtime, and on weekends with short notice

+ Must be willing to work in the Detroit area (Birmingham, Michigan)

+ Must have unrestricted work authorization to work in the United States

+ Must be 18 years or older

**Desired Characteristics**

DESIRED CHARACTERISTICS:



+ 10+ years of experience in the media industry with a sales, marketing, client or agency background

+ BA/BS or equivalent education

+ Trustworthy, organized, proactive, entrepreneurial and reliable

+ Proven ability to multi-task in a fast paced environment, manage multiple projects and meet deadlines with accurate attention to detail

+ Successful management/leadership experience, and demonstration of ability to work well across a matrixed organization

+ Deep understanding of business drivers within major ad categories, and the ability to connect to media strategy and solutions

+ In-depth knowledge and experience with digital, mobile, social, programmatic and emerging media – including campaign performance measurement and optimization.

+ Broad knowledge of entertainment media from an industry and consumer level, with an emphasis on premium video content producers/distributors in both ad-supported and subscription-based models

+ Documented success building, managing, and retaining high-performance teams

+ Excellent executive-level presentation, leadership and interpersonal skills

+ Proven experience in prospecting, lead generation and negotiation

+ Existing client and agency relationships in the Detroit area, and throughout Michigan, Ohio, Kentucky, Western Pennsylvania and Ontario

+ Ability to travel as necessary



We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.



The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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