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Director, Ad Sales Research - NBC Sports & Olympics


New York, NY
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Job Details

Company NBC Universal

Job Title Director, Ad Sales Research - NBC Sports & Olympics

Jobid 23768-374688

Location: New York, NY, 10176, USA

Description **Job Number** 34844BR

**Job Title** Director, Ad Sales Research - NBC Sports & Olympics

**Business Segment** Ad Sales

**Sub-Business** Ad Sales Sales Strategy and Analytics

**Posting Category** Sales

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

**Career Level** Experienced

**Country** United States

**State/Province** New York

**City** New York


NBC Sports is seeking a trusted team and thought leader for the Director of Ad Sales Strategy & Analytics to drive research innovation, measurement opportunities, consumer understanding, and forward thinking sales solutions with a focus on meeting sales revenue goals. The individual will possess solid personnel management and communication skills, a strong analytical background, and be technically proficient with linear and digital media research software applications. The Director is a team leader and catalyst for change in the group.

• Support SVP and VP of Strategy & Analytics to define challenges, develop strategy and provide solutions

• Execute and lead sales strategy solutions for sports and potential application across NBCU portfolio

• Drive consumer insights across platforms for a complete understanding of video consumption from linear to digital to out of home to virtual reality, generate thorough insights on the sports fan across generations

• Independently direct the creation of marketing and sales materials for NBCU’s Sports properties: on NBC (Olympics, NFL Sunday Night Football/Thursday Night Football, NHL, French Open, Triple Crown, Notre Dame football, PGA), NBC Sports Network (NASCAR, NHL, Olympic trials, Premier League, Tour de France,F1/IndyCar, college sports), Golf Channel (PGA TOUR, Open Championship, Ryder Cup, President’s Cup, LPGA), and digital properties (NBC Sports App,,

• Become a trusted advisor and partner for sales and marketing leadership to provide innovative products

• Direct and deliver proof of advertiser campaign performance presentations

• Utilize both syndicated and custom research tools to effectively position various NBC Sports linear and digital properties and develop ROI analysis, communicate the value of NBC Sports ad environment

• Partner with VP on NBC Sports and NBCU portfolio positioning in the video advertising marketplace

• Explore and evaluate new metrics, advise and execute sales strategies to achieve NBCU revenue goals

• Cultivate relationships with leading and emerging research partners, negotiate agreements

• Well versed in data hygiene/QA methods related to digital advertising campaign measurement and implementation processes, solid understanding of IAB standards

• Mentor and coach a team consisting of a manager, analyst, and interns

• Manage NBC Sports Consumer panel to write and program surveys, analyze results, moderate community discussions and manage the panelist experience

• Monitor trends in sports media and sponsorship space (TV rights fees; multi-platform marketing and consumption; marketplace consolidation; etc.) across trades, publications, and other industry sources

• Key clients: NBC Sports sales linear and digital teams, marketing, pricing & planning, sales operations


Basic Qualifications

Bachelor's Degree, preferably in Marketing, Economics/Finance, Media, Sports Management, Statistics

• 8+ years of experience, preferably media and/or advertising research, with video based media company, agency, research supplier, or sports organization

• Outstanding project management and time management skills – Proven ability to manage multiple projects simultaneously, prioritizing tasks to meet deadlines and organizational objectives

• Excellent research and analytical skills– Ability to structure analysis and correctly interpret data to create a compelling narrative that accurately address the business challenge at hand

• Experience managing and developing a team, guiding the team to a strong performance

• Intimate knowledge of Media Math and Digital KPIs

Eligibility Requirements

• Interested candidates must submit a resume/CV through to be considered

• Must be willing to work in New York, NY

• Must have unrestricted work authorization to work in the United States

• Must be 18 years or older

**Desired Characteristics**

• Proven knowledge of Nielsen systems (NNTV, NPower, Ad Intel, TV Brand Effect, Arianna, @Plan), Gfk/MRI, Adobe Analytics, comScore, Google Analytics and Millward Brown Digital. Prior experience with Lake5, Rentrak TV Essentials, Rentrak Rubik a plus

• Must be well versed in Microsoft Office applications with significant experience working with Excel and PowerPoint. Prior experience with Tableau, R, Python, SPSS, SAS a plus

• Established background in managing research vendors, leading RFP process

• Strategic thinker with a deep interest in sports media, analytics, business, and finance

• Experience with big data/ complex analyses including Nielsen/Adobe segmentations, and work with custom research projects (ad effectiveness, sponsorship ROI analysis)

• Ability to multi-task, a strategic, critical thinker with an analytical, creative, and innovative mindset

• Extremely strong interpersonal and communication skills, experience in client-facing role

• Ability to analyze and interpret quantitative and qualitative research with client needs in mind

• Understanding of quantitative research methodologies, survey design and analysis

• Feel comfortable communicating both verbally and in writing to all levels within the organization

• Candidates must be proactive thinkers who can handle multiple projects at once

• Must be able to meet tight deadlines

• Team player and ability to work independently

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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