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Director, Consumer Marketing, Universal Kids


New York, NY
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Job Details

Company NBC Universal

Job Title Director, Consumer Marketing, Universal Kids

Jobid 23768-373748

Location: New York, NY, 10176, USA

Description **Job Number** 34648BR

**Job Title** Director, Consumer Marketing, Universal Kids

**Business Segment** Cable Entertainment

**Sub-Business** Universal Kids

**Posting Category** Marketing

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

**Career Level** Experienced

**Country** United States

**State/Province** New York

**City** New York



Do you love the rush of seeing your marketing campaign go viral or get picked up by the press? Do you enjoy devising out-of-the-box integrated marketing campaigns that connect with consumers and drive results? Do you love coming up with big ideas and making them happen? If so, we’d love to hear from you!

We are looking for a strategic, creative marketer with a passion for building effective, out-of-the-box integrated marketing plans, a dynamic leader who can manage a team through campaign execution and an effective collaborator who can work well across departments.

The Director of Consumer Marketing position at Universal Kids will report to the Vice President of Brand and Consumer Marketing and be responsible for driving the strategy and execution of integrated marketing plans for key shows across both preschool/Sprout and 6-11 year old/family programming. The Director will devise campaign strategy, ideate campaign ideas with our internal creative agency and bring thru-the-line campaigns to market with innovative activation plans that touch traditional media, social media, influencers, events, PR, partnerships, celebrity talent and more. In addition, he/she will lead high-profile brand activations, manage key partnerships and oversee consumer product initiatives.

Role includes:

• Lead consumer marketing for high-profile shows including go-to-market plan, campaign strategy and creative briefs, media plans and execution

• Work with internal creative team (internal creative “agency”), manage media agency and collaborate across NBCUniversal departments to lead campaign development and execution

• Manage talented junior Consumer Marketing team to bring plans to market

• Build 360 degree marketing campaigns using traditional media, social media, influencers, events, PR, partnerships and collaborations with in-house digital team

• Liaise with Consumer Products department

• Oversee Consumer Marketing budget

• Lead high-profile brand events and activations

• Think big and do—come up with big, breakthrough campaign ideas that make the most of budgets while leading a team to execute with excellence


Basic Qualifications

• Bachelor’s degree

• Minimum 7 years of experience in a 360 degree consumer marketing role - client or agency side

• Managed a team of 2Eligibility Requirements:

• Interested candidate must submit a resume/CV through to be considered (job #34648BR)

• Must be willing to work in New York

**Desired Characteristics**

Desired Characteristics

• Passionate about integrated marketing

• Extensive experience managing media agencies

• Collaborates well with creative teams

• A big creative thinker—who does

• Familiarity with television, kids or kids entertainment brand a plus

• Experience with kids marketing (ages 2-11) a plus

• Social media experience a plus

• Strong organizational skills and ability to manage multiple projects simultaneously

• Proven track record of building and managing high-profile, effective integrated marketing campaigns

• Strong oral, written and presentation skills

• Strong interpersonal and team management skills; ability to collaborate with internal & external clients; team player

• Experienced at agency management

• Thrives in a fast-paced creative environment

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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