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Director, Marketing Strategy, Cable Studios


Universal City, CA
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Job Details

Company NBC Universal

Job Title Director, Marketing Strategy, Cable Studios

Jobid 23768-366981

Location: Universal City, CA, 91608, USA

Description **Job Number** 33405BR

**Job Title** Director, Marketing Strategy, Cable Studios

**Business Segment** Cable Entertainment

**Sub-Business** UCP

**Posting Category** Marketing

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. Universal Cable Productions (UCP) creates innovative and critically acclaimed original scripted and digital content across media platforms for domestic and international distribution. In the U.S., UCP’s programming can be seen across various networks including the Emmy and Golden Globe award-winning drama “Mr. Robot,” “Colony,” “Falling Water,” “Playing House,” “Shooter,” “The Sinner” and “Suits” on USA Network; “12 Monkeys,” “Killjoys” and “The Magicians” on Syfy; “Girlfriends’ Guide To Divorce” and “Imposters” on Bravo; “The Arrangement” and “The Royals” on E!; “Difficult People” on Hulu; and "HarmonQuest" on Seeso. UCP’s content library includes critic and fan favorites such as the Emmy-award winning “Monk” as well as “Psych” and “Battlestar Galactica.” Universal Cable Productions is a part of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies. Follow us @UCPisTV. Wilshire Studios develops and produces engaging and innovative non-scripted, original programming for all media platforms. A division of NBCUniversal Cable Entertainment, Wilshire is invigorating its slate with a focus on attracting high caliber producing talent and diversifying its content strategy with thought-provoking docu-series, news programming, reality and competition formats. Wilshire produces E!’s signature "Live from the Red Carpet" series, which provides in-depth coverage of Hollywood’s biggest nights. The studio also produces “Syfy Presents Live from Comic-Con,” a three-night telecast which broadcasts live from one of the biggest fan conventions, San Diego Comic-Con. Wilshire has also produced 300 episodes of the dating game show “Baggage” for the Game Show Network.

**Career Level** Experienced

**Country** United States

**State/Province** California

**City** Universal City


Create and guide implementation of cross-portfolio strategic business plans for the cable studios group, including creation of strategic marketing objectives/briefs, identification of creative concepts, budget scoping, business case analysis/approval and design and implementation of plans.

Job Duties

+ Track and manage studio assets and identify ways to maximize and enhance asset value

+ Conduct analyses to identify growth target opportunities, develop strategies to capitalize on opportunities and successfully execute against these strategies

+ Develop bespoke marketing campaigns when needed in collaboration with multiple stakeholders

+ Prepare presentations and deal summaries to garner stakeholder buy-in and communicate projects to senior management team

+ Project manage multi-faceted campaigns and content initiatives

+ Work in partnership with network marketing teams to align strategies when appropriate to maximize asset value

+ Support post-mortem analyses on effectiveness of initiatives against original business and marketing objectives

+ Work closely with Brand Development team, licensing agents and licensees to manage all cable studios IP


Basic Qualifications

+ Bachelor’s degree

+ Minimum 7 years of experience in television marketing, advertising, business development or strategy role

+ Demonstrated ability to strategize and implement marketing campaigns

+ Advanced proficiency with PowerPoint, Excel and KeynoteAdditional Job Requirements

+ Interested candidate must submit a resume/CV through to be considered

+ Must be willing to work in Universal City, CA

+ Willingness to travel and work overtime, and on weekends with short notice

+ Must be able to provide a portfolio of work examples

**Desired Characteristics**

Desired Qualifications

+ MBA strongly preferred

+ Experience in digital/social media strategy

+ Experience with international television distribution, domestic distribution and/or licensing/franchise

+ Strong written and verbal communication skills

+ Self motivated

+ Passion for entertainment

+ Ability to collaborate and build rapport

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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