10 hours
2017-11-212017-12-20

Director of Audience Growth, CNBC Events

Englewood Cliffs, NJ
  • Job Code
    36921BR
Company NBC Universal

Job Title Director of Audience Growth, CNBC Events

Jobid 23768-386215

Location: Englewood Cliffs, NJ, 07632, USA

Description **Job Number** 36921BR

**Job Title** Director of Audience Growth, CNBC Events

**Business Segment** CNBC

**Sub-Business** CNBC Digital

**Posting Category** Marketing

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Country** United States

**State** New Jersey

**City** Englewood Cliffs

**Responsibilities**

As a Director of Audience Growth, you will shape and execute the CNBC Events audience acquisition strategy for the global leader in business news and money-themed content. You will implement the tools, technologies and tactics that are most successful in identifying, communicating with and ultimately delivering C-Suite audiences to CNBC’s events, ensuring an impressive audience of senior executives and thought leaders at each event. You will use data-driven approaches to optimize the mix of outreach to best leverage CNBC’s brand and platforms to drive event awareness and audience attendance.

Responsibilities could include, but are not limited to:



• Deliver required C-Suite and thought leader audiences to ensure event success and sponsor satisfaction

• Define ticket sales and audience acquisition strategies for CNBC Events

• Identify and implement technology and analytics vendors and processes to most efficiently and effectively drive event attendance

• Construct potential attendee databases based on the ethos and target audience for each CNBC Event

• Execute cross-platform outreach, including phone, email, digital, TV and social, measuring and optimizing outreach mix based on performance

• Work cross-functionally with the broader Events team to ensure timelines reflect best practices to maximize audience acquisition

• Create post-event surveys to measure attendee satisfaction and report key takeaways to broader Events team

• Provide thought leadership in developing audience growth strategy opportunities for CNBC Events based on expertise and understanding of industry landscape, trends and competitors

• As a voice of the attendee, drive innovation around how we produce, market and execute events to address changes in content consumption and monetization

**Qualifications/Requirements**

• Minimum of 5 years in booking, audience acquisition, ideally in media or events

• Must be willing to work in Englewood Cliffs, NJ—perks include free shuttle, free gym, dry cleaning/shoe shine services, full-service cafeteria, food trucks, and more!

**Desired Characteristics**

• Motivated self-starter with strong time management skills, ability to think strategically, perform in a fast-paced environment and manage multiple projects

• Senior-level presence and poise and comfort engaging with executives

• Experience operating within cross-functional teams

• Data-driven mentality with superior strategic, analytical, organizational and leadership skills



• Excellent communication skills; ability to concisely communicate value propositions to senior executives

• Prior experience with booking or audience development

• A demonstrated track record of success in forging and developing excellent relationship with key clients and stakeholders.

• Intellectual curiosity about and passion for media/entertainment and live events

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Click Here to view the NBCUniversal Candidate Privacy Statement.



The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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Director of Audience Growth, CNBC Events

NBC
Englewood Cliffs, NJ

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Director of Audience Growth, CNBC Events

NBC
Englewood Cliffs, NJ

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