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Email Specialist - GolfNow

NBC


Location:
Orlando, FL
Date:
08/17/2017
2017-08-172017-09-15
Job Code:
35266BR
NBC
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Job Details

Company NBC Universal

Job Title Email Specialist - GolfNow

Jobid 23768-377070

Location: Orlando, FL, 32806, USA

Description **Job Number** 35266BR

**Job Title** Email Specialist - GolfNow

**Business Segment** NBC Sports Group

**Sub-Business** Golf Channel

**Posting Category** Marketing

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.



GolfNow, a division of Golf Channel is the internet’s largest online tee time reservation service, trusted by more than 1.5 million golfers. Using leading-edge technology, GolfNow provides more ways for golfers to stay connected to their favorite golf courses and tee times through the web, e-mail and mobile applications. As a partner to golf courses, GolfNow provides turnkey solutions to their operations (www.golfnowsolutions.com) with the main areas of focus on:



+ Online marketing and distribution of tee times

+ Web hosting, development and customer management solutions

+ Revenue optimization, database expansion and other course productsWe seek a highly-motivated and detail-oriented individual to be responsible for the day-to-day email development, support and troubleshooting of key marketing, loyalty, promotional and lifecycle initiatives.The ideal candidate should have hands-on experience with developing and deploying email campaigns focused on personalization, branding, context, product and cross channel promotions. The position requires technical expertise in digital marketing, combined with knowledge of best practices as it relates to email marketing programs.

**Career Level** Entry-Level

**Country** United States

**State/Province** Florida

**City** Orlando

**Responsibilities**



+ Performs day-to-day email marketing activities including, but not limited to, email campaign build, set-up, scheduling, testing and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

+ Collaborate with creative and copy teams to provide clear direction for all email campaigns, automations, journeys and major initiatives.

+ Ensure each campaign or initiative reaches appropriate milestones on time, ensuring all project deliverables are on track.

+ Implement testing methodologies (A/B and multivariate testing) to improve conversion and engagement rates.

+ Lead the implementation of automated messaging via Salesforce Marketing Cloud, including end to end journey building, audience targeting and personalization.

+ Leverage unique SFMC features including AMPscript, Predictive Intelligence, Journey Builder and Audience Builder to deliver a 1-1 experience to our golfer.

+ Track and report on key email and conversion metrics and make recommendations for optimization.

+ Work closely with the Database & Development Manager to identify opportunities for technology and data improvements for campaign enhancements.

+ Stay abreast of email marketing best practices with coding, design and testing of email campaigns.

+ Develop documentation and road maps for processes, A/B testing, and promotions that succeed through email

+ Adhere to the goals, standards and objectives of the Company

+ Other duties may be assigned

**Qualifications/Requirements**



+ The successful candidate will have a BA/BS degree.

+ Minimum 1-3 years of marketing experience with email marketing or CRM

+ Experience with Email Service Providers (ex: Salesforce Marketing Cloud, Silverpop, Mailchimp, Epsilon or similar)

+ Basic HTML and SQL knowledge preferred

+ Knowledge of email best practices, deliverability, CAN-SPAM legislation, email success metrics.

+ Knowledge of multivariate test setups to measure incremental value of email campaigns (A/B, splits, engagement, etc)

+ Must have excellent communication skills, strong attention to detail, and strong quantitative and analytical skills.

+ Proficiency editing images and creative development.

+ Proficient with Microsoft Office products

+ Must possess a valid state driver’s license

+ Demonstrated ability to work under pressure, managing several projects simultaneously and setting priorities

+ Work well in fast paced, team oriented environment

+ Punctual, regular and consistent attendance

+ Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered

+ Must be willing to work in Orlando, FLIt is the policy of NBCUniversal and NBCUniversal’s affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics.



We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.



The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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