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Internship - Fall 2017 - Marketing, Strategic Planning-Universal Orlando Resort


Orlando, FL
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Job Details

Company NBC Universal

Job Title Internship - Fall 2017 - Marketing, Strategic Planning-Universal Orlando Resort

Jobid 23553-77113302122

Location: Orlando, FL, 32806, USA

Description Job Description

Expand your universe with Universal Orlando’s Campus 2 Career Internship Program! This program can provide not only extensive learning opportunities, but real world experience as well. An Internship with Universal Orlando offers abundant networking and exposure opportunities to one of the world’s top entertainment destinations.

SUMMARY: Aid and participate in strategic analysis to explore, identify, and evaluate market and customer-based growth, process and development opportunities for Universal Orlando. Monitor trends and analyze data to help formulate creative insights.


+ Assist with the development of analytical frameworks and models to evaluate individual projects and competitive environments

+ Identify strategic opportunities for short-term and long-term growth, including tracking how markets and segments are evolving, involving brand, product and service opportunities, and analyzing external marketing trends as well as competitive actions

+ Work with other internal departments to collect tracking data, attendance data, forecasting data, financial metrics and other information used to evaluate and analyze UO’s business

+ Monitor secondary sources for consumer trends, industry trends, brand/product/category developments, and competitor marketing and research activities and integrate findings into research activities

+ Understand and actively participate in Environmental, Health & Safety responsibilities by following established Universal Orlando policy, procedures, training and Team Member involvement activities

+ Perform other duties as assigned.



+ In pursuit of an Associate, Bachelor or Graduate degree at an Accredited Institution

+ Current class standing of Master's student

+ Cumulative GPA of 3.0 or above (official transcripts available upon request).

+ Consistent attendance is a job requirement

+ Approximate dates of this internship are from late August 2017 – early December 2017

+ Availability requirement typically includes 24-40 hours per week; Monday through Friday (may include weekends)

+ Preferred majors include: MBA

+ Preferred coursework completed: Statistics, Modeling/Analytics (Required), Strategy, Consumer Research, Brand Management (Preferred)


+ Demonstrated ability to synthesize and extract key learning from both primary and secondary research

+ Must be able to evaluate quantitative data sets, identify hidden nuggets of learning and capture “big picture” implications

+ Familiarity with multivariate statistical techniques (i.e., factor analysis, cluster analysis, discriminate analysis, regression, etc) is a plus

+ Must be efficient in Microsoft Office Programs including, but not limited to: Word, Excel, and PowerPoint; SPSS is a big plus

+ Strong interpersonal skills, problem-solving abilities and organization

+ Exceptional attention to detail

+ Superior written & verbal communication skills

+ Work in a fast-paced environment and adhere to deadlines

+ Ability to work autonomously and/or in teams

+ Prior internship experience is preferred


In order to be considered, a resume is required with your application and must include major, anticipated graduation date and cumulative GPA.

Recent graduates will not be eligible for this program.

Universal Orlando does not provide housing. Interns are responsible for their own housing and transportation.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Due to the volume of responses, only applicants of interest will be contacted.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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