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Licensing Manager Hardlines – Mexico Consumer Products


Mexico City
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Job Details

Company NBC Universal

Job Title Licensing Manager Hardlines – Mexico Consumer Products

Jobid 23768-376884

Location: Mexico City, MEX

Description **Job Number** 35223BR

**Job Title** Licensing Manager Hardlines – Mexico Consumer Products

**Business Segment** Filmed Entertainment Group

**Sub-Business** Film Brand Development

**Posting Category** Marketing

**About Us** Universal Pictures were the first of the modern Hollywood studios, and over their one hundred years, they have been responsible for some of the world’s most memorable feature films. The home of ET, Jurassic Park, Despicable Me, Jason Bourne, Dracula, Bridget Jones, Mamma Mia!, The Mummy, Les Miserables, King Kong and the unstoppable Fast & Furious franchise, to name a few.

Universal Consumer Products International oversees NBCUniversal's consumer product and digital licensing for Universal Pictures, NBC Television, Focus Features and Sprout Channel. Universal Consumer Products International is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

**Career Level** Experienced

**Country** Mexico

**State/Province** - -

**City** Mexico City


The Licensing Manager Hardlines is responsible for executing strategy for the Mexico Hardlines category that leverages the richness of NBCUniversal’s entertainment content (past & present) to build a sustainable business that achieves annual revenue targets. He/she will be responsible for identifying the best licensees to partner with, negotiating agreements, deliver accurate quarterly forecasting and promoting retail sell-in of ranges.



Category and licensee management:

• Category lead across Hardlines (including toys, gaming, FMCG and stationary)

• Work with the Mexico Licensing Director to develop and execute strategies for the Hardlines category

• Identify licensing opportunities and fill market gaps across the category considering age, segment, market, channel and franchise

• Lead contract negotiations for key licensees, analyze vet business plans and brand manage to ensure contract deliverables are met throughout the term

• Accountable for day-to-day management of key licensees including business reviews

• Work with the Country director to determine opportunities on new business models to enhance our business and negotiate/manage details

• Elaborate competitive analysis on pricing and qualities available on the market

• Ensure timely product approvals in line with industry needs

• Maintain current knowledge of industry trends, competitors, business opportunities, threats and dynamics for category and key licensees

• Work on the creation of targeted presentations to pitch, support or launch licensing programs or specific category areas

• Attendance and presentation participation in licensee/partner presentations

Finance and Business Planning:

• Fiscal input to include annual budget planning and quarterly revenue forecasting

• Analyze business performance across category by licensee and retailer and develop growth objectives and strategies in coordination with the country director

Brand and Content Management:

• Support brand marketing initiatives including the development and execution of category plans

• Define and integrate licensees within wider brand and marketing plans

Retail Development:

• Develop and maintain relationships with key buyers and decision makers across Mexico retail, in partnership with the Director of Retail

• Maintain knowledge of key seasonalities and buying cycles of retailers

• Liaising with Director of Retail, present and implement sales driving retail, marketing initiatives within category area for all key retailers


• Provide input and execute strategy set for the Hardlines category

• Develop line and segmentation strategy for key licensees, maintaining a three- year roadmap, driving innovation and quality

• Manage a portfolio of licensees to grow the CP business. Critically evaluate the licensee base to ensure we have the right number of partners and best in category overall


• Good understanding of brand and property positioning and retail environment

• Comprehensive knowledge of licensees' production and creative capabilities/limitations

• Strategic thinker

• Flexible/ability to adjust to changing business environment

• Relationship builder

• Excellent communication & presentation skills

• Strong sales and negotiation skills

• A brand builder and commercial thinker

• Team Player

• Proven track record of hitting targets and delivering growth

• 2 years of experience in licensing or toy industry


• Driven, passionate and highly motivated

• A sociable personality

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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