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Local Sales Manager

Hearst Television Inc


Location:
Sacramento, CA
Date:
08/23/2017
2017-08-232017-09-21
Job Code:
2210
Categories:
  • Sales
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Job Details

Local Sales Manager Jobs in Sacramento, CA

Local Sales Manager

   
Job ID:
2210
Position Type:
Full-Time/Regular
Job Category:
Sales
Location: Sacramento, CA US
Station Name:
KCRA/KQCA-TV

Job Description

KQCA-TV, the Hearst Television, Inc., My58 in Sacramento, California, seeks a dynamic Local Sales Manager.  Under the direction of the General Sales Manager, the Local Sales Manager directs the local sales department at KQCA.  We are looking for a sales leader who creates a positive culture for success through leadership, clear direction, teaching, motivating and evaluating the sales efforts of our local team.  Individual should be highly organized, able to coach a winning team and have experience in pricing and inventory management. The ideal candidate must have a proven track record of success in TV Sales with a notable focus on new business development and non-traditional revenue streams including digital media.

Job Responsibilities:

  • With guidance from the General Sales Manager, set the overall tone for the local sales department by providing exemplary leadership in accordance with mutually agreed upon sales goals and priorities
  • Clearly define account executive performance expectations and measurement processes to assure account executives efforts and attention will lead to achievement of those expectations.
  • Conduct weekly one-on-one meetings and quarterly strategy meetings with each Account Executive.
  • Develop relationships with our clients and key prospects via frequent visibility.  This includes being active in the sales process, getting out on sales calls and entertaining clients. 
  • Assist in accurately forecasting revenue throughout the year & exceed quarterly & annual forecasts.
  • Manage, alongside the General Sales Manager and National Sales Manager, inventory and rates to maximize station revenue and achieve and exceed revenue goals.
  • Manage, alongside the Digital Sales Manager, our internet and web sales efforts to achieve and exceed revenue goals.
  • Meet and exceed our departmental goals for Revenue, Market Share, New Business, Internet, Mobile, etc.
  • Advise the Research Director in creation of research pieces to assist in our sales efforts.
  • Communicate effectively with other Managers and Supervisors.
  • Perform other duties as assigned by management.

Required Skills

  • A creative mind with proven ability to generate revenue for the company and advertisers      
  • The ability to analyze issues thoroughly in order to make sound business decisions and solve problems effectively
  • Ability to communicate effective and persuasive sales presentations
  • Understands how to communicate effectively and build strong internal and external relationships.
  • Has a history of achieving budgets on multiple platforms.
  • Is a skilled negotiator and problem solver.
  • Has a passion to build and maintain strong employee & client relationships.
  • Has the creativity to develop targeted, customer focused marketing solutions using multiple media products including television, web, mobile, and multi-cast.
  • Has a track record of success in new business development.
  • Has an excellent understanding of how to price effectively and manage inventory.
  • Takes full ownership of local budgets and revenue goals and is constantly developing strategies to overachieve.
  • Takes pride in being extremely well-organized and always prepared.
  • Have strong verbal and written communication skills.
  • Is highly computer literate in all Microsoft Office products and ideally has experience with Wide Orbit and Matrix.           

Education:                                        

  • Bachelor’s Degree or equivalent work experience 

Required Experience

  • Ideal candidate has a minimum of 3 years broadcast sales management experience, but not required.    
   

Hearst Television, Inc. comprises 29 television stations, and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach approximately 18% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 13 ABC affiliated stations and 10 NBC affiliates, and among both networks' largest affiliate owners; and it owns two CBS affiliates.


Hearst Television’s stations are recognized news leaders. The station group has been honored with six consecutive Walter Cronkite Awards, presented by the University of Southern California's Annenberg School for Communication, for excellence in television political journalism. Hearst Television stations also are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy.


Hearst also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting, and in the application of digital broadcast spectrum for new local informational services.


Hearst Television is wholly owned by the Hearst Corporation.

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