15 hours

Manager, Brand Marketing

New York, NY
  • Job Code
Company NBC Universal

Job Title Manager, Brand Marketing

Jobid 23768-384497

Location: New York, NY, 10176, USA

Description **Job Number** 36667BR

**Job Title** Manager, Brand Marketing

**Business Segment** NBC News and MSNBC

**Sub-Business** MSNBC

**Posting Category** TV Content & Production

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Career Level** Experienced

**Country** United States

**State/Province** New York

**City** New York


Main Responsibility:

Core team member for consumer-focused marketing communications for NBC News shows (TODAY, Nightly News, other brands in the NBC News portfolio, and NBC News digital platforms.) Manage strategic marketing activities per show and partner with internal and external teams towards achieving show-branding goals.

Job Duties

Brand Management:

+ Work with the Senior Director, Brand Marketing on the development and execution of consumer-focused marketing activity including on-air, digital and other off-air marketing communications.

+ Manage brand marketing communications for one or more shows and digital properties, including building marketing plans to meet business goals. Partner with show producers to define, promote, and build their brands. Work on the development of all on- and off-channel marketing communications including strategy development, creative briefing, topical promotion and campaign execution.

+ Partner with cross-company departments (local affiliate, cable affiliate, ad sales marketing, digital) to create and manage creative assets to be used in various channels for brand promotion. all on-air and off-channel marketing communications including strategy development, creative briefing, topical promotion and campaign execution.

+ Oversee brand coordinator on all day-to-day responsibilities.Marketing Communication Development & Project Management:

+ Responsible for seeing campaign elements through execution and delivery, including writing creative briefs and providing strategic creative feedback.

+ Manage off-air marketing planning, ideation and execution for OTT and digital platforms.

+ Responsible for maintaining and distributing project timeline and deliverables communication to the cross-functional team on a regular basis (including morning and end of day snapshot emails, promo deadlines, deliverable specs)

+ Provide leadership and direction over promotion priorities and media placements.


Basic Qualifications

+ Minimum of 5 years in a strategic Marketing environment, including client relationship management, or a similar size media organization or advertising agency

+ Minimum of 2 years of creative Brief developmentAdditional Job Requirements

+ Must be willing to work in NYC

**Desired Characteristics**

Desired Qualifications

+ Organized and solution-oriented. You thrive on the details and on moving things from initiation to completion (drive a team toward next steps, move things through the creative development process.)

+ Eager to work in the fast-paced, ever-changing News Marketing world. You are flexible, seamlessly adapting to new information and changing timelines, and able to quickly develop a smart plan and act on it.

+ A highly collaborative leader with ability to succeed in a team environment and a culture that is creatively driven.

+ An excellent communicator. Can write a thoughtful creative brief, clearly communicate your point of view, and represent the POV of the team.

+ Strategic. Comfortable analyzing quantitative and qualitative research to glean meaningful consumer insights that inform strategy.

+ Versed in digital and OTT marketing practices and applications.

We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.


  • Management/Finance/Administration/IT

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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Manager, Brand Marketing

New York, NY

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New York, NY

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