2 days old

Manager, Digital Analytics

Universal City, CA
  • Job Code
Company NBC Universal

Job Title Manager, Digital Analytics

Jobid 23768-387656

Location: Universal City, CA, 91608, USA

Description **Job Number** 37231BR

**Job Title** Manager, Digital Analytics

**Business Segment** Parks & Resorts

**Sub-Business** USH Marketing and Sales

**Posting Category** Marketing

**About Us** Universal Studios Hollywood is the Entertainment Capital of L.A. featuring a movie-based theme park and Studio Tour, and bridged by Universal CityWalk, a dynamic entertainment, shopping and dining complex. Universal Studios Hollywood is an industry leader due to its impressive talent base of highly creative professionals who inspire and produce compelling entertainment and innovative attractions that immerse guests in an authentic Hollywood experience. Universal Studios Hollywood’s team of professionals enjoys a unique culture where fun, hard work and high-quality results are priority, resulting in an employee base that is proud to work here. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. The company offers equally unique opportunities for employees to expand their careers within Universal Studios Hollywood, Universal Parks & Resorts, and the broader NBCUniversal family. It’s a big universe, where do you fit in?

**Country** United States

**State** California

**City** Universal City



•Bachelor's Degree preferably in Business, Marketing, Mathematics, or other related field

•Minimum 5 years relevant digital analytics experience

•Expert knowledge of web and ecommerce analytics, including Adobe Analytics (Omniture) and other industry-standard web analytics platforms, such as Coremetrics, WebTrends, Google Analytics, etc.

•Knowledge of best practices for implementing/managing site tags, report generation, interpretation, and data visualization

•Ability to troubleshoot, identify patterns, and generate new approaches to reporting.

•Ability to understand and help gather business reporting requirements that meet business needs.

•Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, and interpersonal skills.

•Ability to work independently and collaboratively.

•Superior Excel and PowerPoint skills.

**Desired Characteristics**

•Experience working with a range of website analytics reporting programs and tools

•Strong presence to present persuasive recommendations to senior leadership as well as key external stakeholders

•Ability to communicate complex ideas and recommendations, highlighting a clear decision framework based on analysis and experience.

•Passionate about the internet, mobile and emerging technologies, staying current as digital technology evolves

•Experience with A/B and multivariate testing tools such as Test&Target, SiteSpect, Monetate or Maxymiser.

•Experience with business intelligence platforms such as MicroStrategy or Domo.

•Working knowledge of basic web technologies (JavaScript, Flash, SQL, HTML, web platforms and browsers, APIs, CMS and CRM systems).

•Savvy in finding ways to apply technological solutions to accomplish various business needs

•Strong sense of project ownership and dedication to delivering outstanding results

•Ability to work with others and collaborate across the organization to achieve goals



  • Information Technology
  • Digital

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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Universal City, CA

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