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Manager, Marketing Strategy

NBC


Location:
New York, NY
Date:
09/22/2017
2017-09-222017-10-21
Job Code:
33788BR
Categories:
  • Management/Finance/Administration/IT
NBC
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Job Details

Company NBC Universal

Job Title Manager, Marketing Strategy

Jobid 23768-369201

Location: New York, NY, 10176, USA

Description **Job Number** 33788BR

**Job Title** Manager, Marketing Strategy

**Business Segment** NBC News and MSNBC

**Sub-Business** MSNBC

**Posting Category** Marketing

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

**Career Level** Experienced

**Country** United States

**State/Province** New York

**City** New York

**Responsibilities**

Position Overview: The Manager of Marketing Strategy supports the Senior Director, Strategy, Analytics and Media in the development, execution and assessment of marketing strategies. They will work closely with members of the broader NBC News and MSNBC Marketing department to support the maintenance and growth of show brands, digital portfolio and the MSNBC network. The position is based in New York City.



Responsibilities:

• Collaborate with brand, media, research and analytics teams to develop competitive consumer marketing strategies that align with brand values that can be leveraged in multi-platform promotion.

• Uncover rich consumer, cultural and competitive insights and translate them into marketing communication strategies.

• Help develop and execute the Digital strategy for all News and MSNBC marketing initiatives.

• Integrate qualitative and quantitative research to build and evolve consumer profiles.

• Provide input throughout the creative development process to ensure all marketing communications are “on strategy.”

**Qualifications/Requirements**

Basic Qualifications:

• Minimum of 3 years of Strategic Planning, Communications Planning, Management Consulting, Marketing or Interactive Consulting experience

• An understanding of analytics and the data landscape including TV, social and digital data as well as 1st, 2nd and 3rd party data to build strategic communications plans

• Strong written and oral communication skills; the ability to simplify and synthesize complex concepts

• An ability to uncover connections, spot trends and identify patterns in content consumption, general consumer behavior and across brands



Additional Job Requirements:

• Ability to work in New York City.

• Readiness to work outside standard business hours when necessary, including on weekends.

• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered

**Desired Characteristics**

Desired Characteristics:

• Self-motivated and creative approach to business.

• Strong organizational skills and attention to detail.

• A solid grasp of news and current events. Understanding of competitive media and news landscape.

• Ability to manage large volumes of varied work in a fast-paced environment.

• Project management experience.



We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.



The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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