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Manager, Mobile User Acquisition and Monetization


New York, NY
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Job Details

Company NBC Universal

Job Title Manager, Mobile User Acquisition and Monetization

Jobid 23768-382005

Location: New York, NY, 10176, USA

Description **Job Number** 36237BR

**Job Title** Manager, Mobile User Acquisition and Monetization

**Business Segment** Staff

**Sub-Business** Corporate Strategy

**Posting Category** Strategy & Business Development

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.


**Career Level** Experienced

**Country** United States

**State/Province** New York

**City** New York


Position Overview

The Manager, User Acquisition & Monetization will play a key role in developing & launching a game-changing new mobile video initiative at NBCUniversal.

The Manager will be in charge of all user acquisition and marketing efforts for this new initiative. This is a unique opportunity to join a start-up within a major corporation.


+ Lead user acquisition effort with an eye towards driving ROI

+ Develop a comprehensive strategy and drive execution, including creative conceptualization, execution and optimization, as well as budget allocation

+ Source and test new user acquisition channels / partners, and optimization opportunities to drive campaign performance

+ Constantly seek opportunities to improve user acquisition process and methodology

+ Strive for analytical excellence maximizing return and increasing efficiency

+ Collaborate cross functionally to improve processes and ensure proper technical integration


Basic Qualifications

+ Bachelor’s degree

+ At least 3+ years of mobile user acquisition and digital consumer marketing experience

+ Experience with Facebook campaigns, SEO, Google AdWords (SEM), display marketing, ad networks, and testing methods; metrics driven marketer

Eligibility Requirements

+ Interested candidates must submit a resume/CV through to be considered

+ Must be willing to work in New York, NY

**Desired Characteristics**

Desired Qualifications

+ Willing to experiment fast and change paths as needed

+ Excellent analytical skills and an inquisitive nature

+ Excellent communication, project management as well as interpersonal and organizational skills

+ Able to work independently in extremely fast paced, team environment; entrepreneurial mindset

+ Able to translate complex data

+ Understanding of consumer-focused web platforms and web analytics a plus

+ Consumer marketing mindset is a huge plus

+ Must be able to analyze and interpret qualitative and quantitative research with business needs in mind

+ Proactive thinker who can handle multiple projects at once

+ Able to meet tight deadlines


We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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