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Manager, Retail Marketing

NBC


Location:
Universal City, CA
Date:
08/22/2017
2017-08-222017-09-20
Job Code:
35151BR
Categories:
  • Management/Finance/Administration/IT
NBC
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Job Details

Company NBC Universal

Job Title Manager, Retail Marketing

Jobid 23768-376184

Location: Universal City, CA, 91608, USA

Description **Job Number** 35151BR

**Job Title** Manager, Retail Marketing

**Business Segment** Filmed Entertainment Group

**Sub-Business** Film Brand Development

**Posting Category** Marketing

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

**Career Level** Experienced

**Country** United States

**State/Province** California

**City** Universal City

**Responsibilities**

**Role Summary:**

The Retail Marketing team within Universal Brand Development is focused on developing strategy and executing marketing programs at retail to support the sell-in and sell-through of consumer products across the NBCUniversal portfolio. We are charged with creating innovative plans that maximize NBCU IP, such as Jurassic World, Despicable Me, Trolls, and more to help ensure long-term success of the brands, and ultimately drive revenue and long-term value for NBCUniversal. The Retail Marketing team is focused and driven, small yet mighty, with a highly collaborative spirit and strong support structure.



The Manager, Retail Marketing will support retail marketing efforts with a focus on strategy, innovation and execution. Reports to Sr. Director, Retail Marketing.

**Job Duties:**



+ Plan, develop, and execute strategic and omni-channel marketing campaigns across Universal, DreamWorks Animation, and Illumination Entertainment film and television properties.

+ Develop solutions to drive traffic into store, as well as provide cross-promotional opportunities to boost additional sell-thru

+ Have an understanding of digital marketing channels (i.e. YouTube, Google, digital apps, social media, etc.)

+ Partner closely with Retail Development on opportunities to grow NBCUniversal’s businesses along with identifying white space for more opportunistic brands.

+ Understand each retailer’s goals and strategic initiatives to provide creative solves that maximize their marketing levers and methods of execution.

+ Sustain solid relationships with retail partners to increase collaboration, robust marketing, and continued partnership on future properties and programs.

+ Develop/maintain strong relationships and collaborate across the various NBCU cross-divisional teams to build omni-channel retail marketing campaigns.

+ Work closely with Creative Design & Development (CDD) on retail creative requests to ensure creative is in line with retailer’s objectives and delivered on time.

+ Confidently pitch and present key opportunities internally and to retail partners

+ Drive brainstorm sessions to develop retail themes and marketing campaigns.

+ Manage budget in partnership with Retail Development.

**Qualifications/Requirements**

**Basic Qualifications:**



+ 3+ years of experience in marketing, licensing, entertainment and/or retail.

+ Extremely well organized, able to juggle multiple projects, and wear many hats.

+ Strong written, communication and presentation skills

+ Must be well-versed in Mac and Windows operating systems, Microsoft Office Suite, and Keynote. **Eligibility Requirements:**

+ **Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered**

+ **Must have unrestricted work authorization to work in the United States**

+ **Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program**

+ **Must be willing to work in Universal City, CA**

**Desired Characteristics**

**Desired:**



+ Knowledge of Photoshop a plus.

+ Bachelors degree preferred



We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.



The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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