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Manager, Segment Marketing (Florida Resident)

NBC


Location:
Orlando, FL
Date:
06/22/2017
2017-06-222017-07-21
Job Code:
33027BR
Categories:
  • Management/Finance/Administration/IT
NBC
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Job Details

Company NBC Universal

Job Title Manager, Segment Marketing (Florida Resident)

Jobid 23768-365288

Location: Orlando, FL, 32806, USA

Description **Job Number** 33027BR

**Job Title** Manager, Segment Marketing (Florida Resident)

**Business Segment** Universal Studios

**Sub-Business** Universal Orlando

**Posting Category** Marketing

**About Us** Universal Parks & Resorts is comprised of Universal Orlando Resort, Universal Studios Hollywood, Universal Studios Japan, Universal Studios Singapore, as well as a new destination coming in 2020 in Beijing, China. We are a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at all of our destinations. An individual who knows how to be part of a team. Someone with a sense of fun who’s serious about their work. A person who knows it doesn’t take magic to put a smile on a guest’s face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Universal’s theme parks offer exactly the kind of vacation families crave – bringing together popular culture’s most compelling stories, characters and adventures to create some of the world’s most innovative and entertaining attraction experiences. These are immersive, next-level, adventures such as the The Wizarding World of Harry Potter™, outrageously fun attractions such as Despicable Me Minion Mayhem and highly themed, authentic experiences based on cutting-edge television, such as Race Through New York Starring Jimmy Fallon. We embrace the power of cultural diversity and inclusion and continuously strive to maintain a team that is a reflection of our global audience. Universal Parks & Resorts adheres to ‘The Universal Way’ by not just meeting guest expectations, but exceeding them, every time. Join us if you want to collaborate, innovate, develop, and deliver the most compelling entertainment experiences imaginable that drive growth for the Universal brand around the world. Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks that create unparalleled entertainment.

**Career Level** Experienced

**Country** United States

**State/Province** Florida

**City** Orlando

**Responsibilities**

Partner with Sr. Manager, Consumer Brand Management (Segments and Origins) to develop the strategy and programs targeting Florida Residents and key segments, including cross-divisional planning and providing of strategic input to other Marketing & Sales departments to increase total Florida Resident sales, attendance and revenue.

**MAJOR RESPONSIBILITIES:**



+ Partner with Sr. Manager, Consuming Marketing, Insights, Product Planning, Integrated Insights and Strategy teams on the development of Florida Resident origin, select segment and retail strategies. Responsible for providing strategic direction to all program stakeholders in respective areas and overseeing successful, cross-channel implementation.

+ Partner with Consumer Brand Management Product, Integrated Marketing Communications and Integrated Media and Content Development Teams on the Go-To-Market demand initiatives and overall performance tracking for select new attractions and marquee events.

+ Develop strategic plans and recommendations to increase penetration among various segments within the key Florida DMA’s by partnering with Insights to conduct market research on opportunistic consumer segments and origins; convert insights into actionable consumer driven marketing plans.

+ Partner with Brand Management teams on the development of integrated Florida messaging hierarchies.

+ Partner collaboratively with Integrated Marketing Communications to develop strategic marketing communication plans to increase Florida Resident visitation; activate brand strategies that are relevant to key marketing segments.

+ Develop origin and segment business tracking and campaign performance measurements and look back assessments; maintain ongoing business tracking as necessary.

**Qualifications/Requirements**

**EDUCATION:** Bachelor's degree from a four-year college or university in Business, Marketing, or Communications. MBA preferred.

**EXPERIENCE:**



+ 5+ years of progressive brand management and/or marketing experience.

+ Record of exceeding targets/objectives.

+ Strong analytical skills, proficiency working with data, analyzing information and report findings.

+ Strong critical decision-making and communication skills.

+ Demonstrated translation of data into implication and implication into strategy.

+ Strong understanding of consumer and brand research.

+ Cross-functional leadership expertise in a fast-paced and complex environment.

+ Self-starter with ability to maintain poise when dealing with ambiguity.

+ Demonstrated ability to proactively improve processes and procedures.

+ Experience presenting to and working with executives.

+ Expertise in developing cohesive, engaging, concise, fact-based presentations.

+ Travel & Resort Industry, Entertainment &/or Theme Park experience.

+ Customer Insight, Retention & Loyalty, Integrated Marketing Communications.

+ Marketing analytics development and reporting.



Your talent, skills and experience will be rewarded with a competitive compensation package.

**We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.**



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**Universal**

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The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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