3 days old

Marketing Manager

Beverly Hills, CA
  • Job Code
    36845BR
Company NBC Universal

Job Title Marketing Manager

Jobid 23768-385619

Location: Beverly Hills, CA, 90209, USA

Description **Job Number** 36845BR

**Job Title** Marketing Manager

**Business Segment** Filmed Entertainment Group

**Sub-Business** Film Fandango

**Posting Category** Marketing

**About Us** At Fandango, we love movies. From showtimes and ticketing, to engaging content and innovations in movie going- we strive to deliver the perfect movie going experience—anytime, anywhere. And to be the go-to destination for moviegoers, we think it’s all about collaboration. Anyone can build a website or app, but it takes a special group across many disciplines to create an experience that can live across multiple platforms and connected devices. Thanks to an exceptional team, we’re working hard to make Fandango a little bit better every day. Our 30 million (and growing!) online and mobile monthly visitors can now buy movie tickets at over 25,000 screens nationwide and stay for exclusive trailers, our award-winning original video series, movie reviews, celebrity interviews and more. So, if you’re looking to inspire, be inspired and work at the intersection of entertainment and technology look no further than Fandango. Visit Fandango.com/careers for a behind-the-scenes look at Fandango and follow us on LinkedIn for the latest news and updates. Fandango is an NBCUniversal Company. It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Career Level** Experienced

**Country** United States

**State/Province** California

**City** Beverly Hills

**Responsibilities**

Fandango is looking for a Marketing Manager to help drive strategic efforts across a variety of studio/film-specific marketing campaigns. Working for Sr. Manager, marketing and as a member of the Brand team, this individual will collaborate with internal subject matter experts for CRM, acquisition, PR, content, social, partnership opportunities, etc. to plan and execute campaigns in support of our studio partners’ tentpole initiatives and films and effectively scale theatrical ticketing across web, mobile web and app.

Responsibilities include, but are not limited to:

• Work with the Fandango Brand Team and Studio partners to develop, communicate, execute and optimize marketing campaigns that effectively drive increased ticket sales.

• Gather data/insights from studio partners to effectively brief internal groups (CRM, Social/Content, PR, etc.) on strategic efforts (based on KPIs) and then collaborate across these same constituencies to finalize & execute the campaign.

• Work with BI/Analytics, Content/Social and acquisition teams to cost-effectively retarget ticket sales opportunities (Direct to consumer performance marketing).

• Confirm and manage flighting and programming calendars across Fandango relating to promotion of key films

• Collaborate with the NBCU Digital Entertainment sales group on creation, development and execution of client driven activities and programs

• Analyze existing marketing programs and implement operational improvements to drive effectiveness/efficiency.

• Continue to collaborate and partner with NBCU business units on Symphony opportunities (both outbound and inbound)

• Identify and execute on new marketing partnership opportunities

• Work with cross-functional teams, including business intelligence, product and tech teams on analysis and testing to make strategic recommendations to grow programs or products

• Work with BI/Analytics to confirm proper tagging and measurement is in place for all marketing initiatives and regularly monitor performance, to optimize efforts accordingly.

• Establishing, tracking and assuring adherence to budgets, launch schedules, campaign and marketing objectives

• Other duties as defined by the Sr. Marketing Manager

**Qualifications/Requirements**

• Bachelor's Degree required

o MBA preferred

• Minimum 4 years marketing experience with significant exposure to and/or responsibility for direct-to-consumer, performance marketing required (CPA-focused campaign management)

o Prior entertainment industry preferred

• Experience working in digital marketing with studio partners and/or entertainment clients preferred

• Able to gather objectives/KPIs and effectively build and deliver effective marketing programs

• Past experience interacting and strategizing with executive-level teams

• Proven ability to take ownership of projects and lead initiatives with high attention to detail

• Able to exercise discretion and keep strictest levels of confidentiality

• Must be available and willing to travel on occasion and work extended hours as needed (especially during crunch times!), including weekends and holidays, to meet business needs



We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.



Categories

  • Management/Finance/Administration/IT

The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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Marketing Manager

NBC
Beverly Hills, CA

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Beverly Hills, CA

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