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Marketing Planner

NBC


Location:
San Diego, CA
Date:
08/18/2017
2017-08-182017-09-16
Job Code:
35572BR
Categories:
  • Management/Finance/Administration/IT
NBC
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Job Details

Company NBC Universal

Job Title Marketing Planner

Jobid 23768-378893

Location: San Diego, CA, 92108, USA

Description **Job Number** 35572BR

**Job Title** Marketing Planner

**Business Segment** Owned Stations & Affiliate Relations

**Sub-Business** NBCUOTS - KNSD

**Posting Category** Marketing

**About Us** NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

**Career Level** Experienced

**Country** United States

**State/Province** California

**City** San Diego

**Responsibilities**

Reporting to the Integrated Sales Marketing Manager, The NBC 7 San Diego Marketing Planner will have four primary areas of responsibility:

1) Assist in the creation of digital marketing campaigns, development of creative assets, and execution of fulfillment strategies for multi-platform applications

2) Support Sales and Marketing team by creating custom marketing solutions for NBC advertisers

3) Provide specific data and research to support client presentations across multiple platforms

4) Formulate and adhere to a strategic plan for aggregating NBC assets to capitalize on the San Diego / CA marketplace for both new and existing clients



Specific Responsibilities include:



• Manage the development of digital campaigns and work with sellers to create targeted insertion orders

• Accurately input insertion orders into system and oversee all aspects of digital campaign execution

• Maintain strong communication with Account Executives on assets needed and digital campaign delivery

• Design and develop strong digital images, logos, mock-ups, and web pages for sales initiatives and client fulfillment as needed

• Work with sellers to obtain media proposals and develop customized marketing materials for new sales opportunities

• Effectively present ideas / solutions in PowerPoint form for sales presentations / meetings

• Provide digital strategist, marketing and emerging technologies insights to integrated media campaign pitches

• Provide research on web traffic using Omniture; incorporate Scarborough / Nielsen research as needed in sales presentations

• Assist with strategic marketing and digital campaigns as requested by Marketing Manager

• Drive on-site event marketing opportunities

• Responsible for ensuring all station sponsorships and opportunities are up-to-date (internal PowerPoint presentation archives) and online (B2B site)

**Qualifications/Requirements**

Qualifications:



• Must be proficient in PowerPoint, Word, Excel and Photoshop

• Basic knowledge of html and web-page creation

• Bachelor’s degree



Eligibility Requirements:

• Interested applicants must submit a resume/CV through nbcunicareers.com to be considered

• Willingness to work various hours on short notice including weekends and evenings

• Must be willing to work in San Diego, CA

• Must be 18 years or greater

• Must have unrestricted work authorization to work in the United States

**Desired Characteristics**

• Strong attention to detail

• Superior organizational skills - must possess the ability to manage multiple priorities

• Proficient in ideation, copywriting and PowerPoint design

• Strong digital, integrated media (including social media and social CRM a plus

• Previous professional experience in television production, ad sales or marketing, web/graphic design and digital experience

• Exceptional communication, project management and presentation skills



We are an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation. Clickto view the NBCUniversal Candidate Privacy Statement.



The NBC Owned Television Stations create and distribute engaging content that connects with a valuable audience in 10 major markets across the country. Our content platforms include: NBC Stations broadcast and COZI TV, station websites, digital out-of home, and mobile.  Through our local news operations, our lifestyle production arm LX.TV, and our local sales marketing and production teams, NBC creates content that connects communities with the people, events, and issues they care about most.

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